Growth & Automation Marketing Specialist

Growth & Automation Marketing Specialist

Company: Nikco Sports

Location: Chesterfield, MO

Job Type: Full-Time

Compensation: Commensurate with experience

About Nikco Sports

Nikco Sports is a St. Louis–based, nationwide sports sales and marketing company with over 35 years of success. We specialize in high-impact sports merchandise, fundraising programs, and e-commerce growth at scale.

Our digital department has experienced significant growth by combining creative storytelling, data-driven decision-making, and marketing automation. We are now investing in the next evolution of our digital strategy.

About the Role

We are seeking a Growth & Automation Marketing Specialist who blends creative thinking with technical execution.

This role is not traditional digital marketing. You will help design, build, and optimize systems that drive revenue—leveraging AI, automation, and scalable workflows across email, SMS, influencer partnerships, e-commerce, and third-party marketplaces.

Key Responsibilities1. Email, SMS & Lifecycle Automation

- Build and optimize automated email and SMS flows
- Use AI-assisted tools for copy ideation and testing
- Shift revenue from manual campaigns to automation
- Monitor performance and optimize engagement, conversion, and retention

2. AI-Enabled Creative & Growth Experiments

- Apply AI tools for copywriting, content ideation, and image generation
- Develop repeatable prompts and workflows
- Experiment rapidly with messaging and creative formats

3. Influencer, Affiliate & Partner Systems

- Support influencer and affiliate recruitment
- Build outreach templates and tracking systems
- Explore emerging channels such as newsletters and podcasts
- Measure attribution and performance

4. E-commerce & Marketplace Automation

- Manage and optimize product listings
- Identify opportunities to automate feeds and updates
- Support vendor onboarding and catalog expansion
- Improve workflows for Amazon and social commerce platforms

5. Systems, Process & Continuous Improvement

- Identify inefficiencies and recommend automation
- Document workflows and playbooks
- Partner with leadership to scale successful systems

Qualifications

- Experience with email/SMS platforms (Klaviyo, Mailchimp, HubSpot)
- Familiarity with e-commerce platforms (BigCommerce, Shopify, WooCommerce)
- Working knowledge of AI tools for marketing and automation
- Strong analytical and systems-thinking mindset
- Ability to manage multiple initiatives in a fast-paced environment

Who This Role Is For

This role is ideal for someone who thinks beyond campaign execution and wants to build scalable growth systems using creativity, automation, and AI.

Why This Role Exists

Nikco Sports’ digital growth has been driven by automation, creative strategy, and operational efficiency. This role exists to expand those systems and support the next phase of scalable growth.

Job Type: Full-time

Pay: $40,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off

Work Location: In person