Social Media Manager

The Opportunity

We're seeking a visionary Social Media & TikTok Manager who can help us redefine what a lifestyle brand looks like in the wellness space. You'll be instrumental in shaping how ROOT shows up in culture—not just as products, but as a way of life. This role requires someone who understands lifestyle branding, can create aspirational yet authentic content, and knows how to build a community that lives and breathes the ROOT lifestyle.

Responsibilities

Lead social media strategy as we transition into a full lifestyle brand across TikTok, Instagram, Facebook, LinkedIn, and emerging platforms

Create compelling TikTok content (3-5 videos daily) showcasing the ROOT lifestyle—from morning routines to workouts, family moments, travel, personal growth, and beyond

Develop lifestyle-focused content themes that go beyond product features to embody values, aesthetics, and aspirations

Build and nurture our community across platforms, creating genuine connections and conversations

Collaborate with Creative Director on brand evolution, campaign narratives, and lifestyle storytelling

Identify and leverage cultural moments, trends, and lifestyle movements that align with ROOT values

Partner with Ambassadors to showcase authentic lifestyle content and success stories

Work cross-functionally to ensure social presence reflects our lifestyle brand positioning

Create content series that explore wellness, performance, family, entrepreneurship, and personal development

Track analytics and optimize content to grow engaged community and brand affinity

Required:

• 3+ years managing social media for lifestyle or wellness brands
• Proven track record creating TikTok content that builds brand identity beyond products
• Portfolio demonstrating lifestyle brand storytelling and community building
• Strong video editing and visual storytelling skills (CapCut, Adobe Premiere, or similar)
• Deep understanding of lifestyle brand aesthetics and cultural trends
• Excellent written communication with authentic, relatable voice
• Ability to work independently while collaborating with creative team
• Comfortable on camera creating aspirational yet genuine content

*

Preferred:

• Experience managing brand transitions or repositioning
• Knowledge of wellness, biohacking, performance optimization, and lifestyle trends
• Graphic design skills (Canva, Adobe Creative Suite)
• Experience with influencer and brand partnerships
• Understanding of community building in Ambassador/network marketing models
• Background in content creation for multiple lifestyle verticals (fitness, family, entrepreneurship, travel)

*

Why ROOT Brands?

• Be part of defining a new lifestyle brand from the ground up
• Work with award-winning, innovative founders who think big
• Creative freedom to experiment, create, and push boundaries
• Shape brand narrative during pivotal transformation period
• Competitive salary with performance bonuses
• Comprehensive benefits package
• Remote-first culture with flexibility
• Join a mission-driven company building a global movement

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person