Marketing Manager – Lead Generation & Growth

Overview

We are a well-established Austin personal injury law firm with 20 years in the market and a clear focus on growth. We are hiring a Marketing Manager to drive lead generation, signed cases, and measurable ROI across digital and local B2B channels.

This is not a brand role and not a social media influencer position. This is a results-driven, execution-heavy role for someone who wants ownership, accountability, and real business impact.

What You’ll Be Responsible For

Lead Generation & Performance Marketing

• Create & execute and optimize Meta (Facebook/Instagram) ad campaigns
• Manage Yelp Ads and Local Service Ads (LSAs)
• Oversee AI-driven local search and AEO strategies
• Continuously test and improve landing pages and website conversion rates

Local Growth & B2B Relationships

• Build and strengthen B2B referral relationships
• Reactivate dormant referral sources
• Partner with internal staff to improve referral follow-through

Reputation & Local Visibility

• Own review strategy and client feedback loops
• Create content & optimize platforms such as FB, GMB, IG, Profile, Apple Business, etc., and local listings
• Create & deploy short-form video content for platforms

Vendor & Campaign Management

• Manage and hold external vendors accountable
• Track performance against Cost Per Acquisition (CPAs) and signed-case benchmarks
• Report directly to the business owner with clear performance data

What Success Looks Like

• Consistent growth in qualified leads
• Increased signed cases attributable to marketing
• CPA trending down or holding at target
• Measurable B2B referral growth
• Clear testing cadence and fast execution

Required Experience

• 4–8 years of hands-on marketing experience
• Proven experience with ROI-driven campaigns
• B2B marketing or partnership-based growth experience
• Comfortable being accountable to numbers, not activity
• Experience managing vendors or freelancers

What This Role Is NOT

• Not a brand awareness role
• Not PR, awards, or rankings focused
• Not an agency-only background
• Not a social media influencer position

Ideal Traits

• Ownership mindset
• Competitive and driven
• Data-driven decision maker
• Thick-skinned and adaptable
• Entrepreneurial and execution-focused

Job Type: Full-time

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person