Director, Social & Community

The Director, Social & Community – North America, supports the strategic development and, critically, leads the operational execution of the NAOU social vision. In this role, you ensure that our owned social platforms and communities are activated in line with the community-first, consumer-centric strategy set by the Sr. Director. You will translate high-level social goals into day-to-day actions that drive consumer engagement, brand love, advocacy and business impact. By working closely with cross-functional partners, you enable personalized, culturally authentic, social experiences and help embed social as a seamless, influential part of broader marketing campaigns. This role also upholds strong governance and safety standards for social, focused on a set of brands.

What You’ll Do for Us

• Enterprise Capability Building: Lead the transformation of social from a channel to a strategic capability that drives brand equity and genuine consumer love for our brands.
• Community-Centric Leadership: Build and nurture vibrant brand communities by embedding human insights, cultural foresight, and audience-first planning into every aspect of social strategy. Ensure that all social content reflects authentic storytelling and fosters meaningful, two-way engagement with consumers.
• Social Safety, Governance: Develop and operationalize best-in-class social safety processes, protocols, and communication routines. Proactively protect our brands by ensuring rapid response and issue escalation practices are in place, maintaining a “best in industry” approach to brand safety and crisis management on social platforms.
• Creator/Influencer Governance: Lead the strategic framework for Creators and Influencers for NAOU Marketing with a focus on strategic role and measurement.
• Operational Excellence & Change Management: Lead the implementation of the social transformation model across NAOU, instilling consistency, agility, and excellence in execution. Drive change management efforts with internal teams and agency partners to embed new ways of working, streamline workflows, and increase the speed and quality of social content delivery.
• Cross-Functional Integration: Partner closely with Creative, Brand, Media, and IMX teams to seamlessly integrate social strategies into broader brand campaigns and marketing initiatives. Champion fit-for-platform content and real-time creative ideas that align with overall brand goals and meet consumer expectations on each social platform.
• Measurement & Impact: Establish clear KPIs and utilize analytics to measure community health, content performance, and overall business impact of social. Regularly review insights and feedback, and use data-driven learnings to continuously optimize social strategy and inform future plans. Clearly communicate the value and results of social initiatives to stakeholders, linking community engagement to tangible business outcomes.

Qualifications & Requirements

• Education: Bachelor’s degree in Marketing, Communications, Digital/Social a or a related field required.
• Experience: 8+ years of experience in social marketing, digital marketing, or brand communications. Proven track record of executing successful social campaigns and building engaged followings or communities for a major brand or organization.
• Leadership & Collaboration: Experience managing a team or a significant project workstream, with the ability to coach talent and coordinate work across diverse groups. Strong collaborator who can work effectively with creative agencies, media planners, brand managers, and other stakeholders. Able to influence others and drive cross-functional alignment in a matrixed environment.
• Social Expertise: Deep familiarity with leading social platforms (e.g., Instagram, Facebook, Twitter/X, TikTok, YouTube, emerging platforms) and their best practices. Knowledge of content creation processes (including working with creators/influencers), community management techniques, and social listening/analytics tools. Up to date on social trends, meme culture, and digital consumer behaviors, and able to apply this knowledge to keep our brand voices relevant and engaging.
• Execution & Agility: Highly organized and detail-oriented, capable of handling multiple campaigns and priorities simultaneously. Comfortable working in a fast-paced environment where real-time responsiveness is key. Demonstrated problem-solving abilities and a “test and learn” mindset to iterate and improve social activations.
• Safety, Governance & Integrity: Solid understanding of social governance, including content moderation standards, legal and compliance considerations (e.g., FTC guidelines for social, privacy), and crisis management protocols. Committed to upholding brand safety and quality standards in all social engagements.
• Passion & Drive: A genuine passion for social as a tool for community building and brand storytelling. Creative, proactive, and consumer-obsessed, with a love for culture and an instinct for what captures people’s attention online. Brings energy and enthusiasm to the team, inspiring others to embrace innovation and push the boundaries of what our brands can do on social.

Skills

Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Omnichannel Strategy; Experimentation; Design; Design Thinking; Audience Engagement; Influencer Marketing; Data Insights; Market Segmentation; Storytelling; Ideas Generator; Creative Strategies; AI Concepts; Revenue Growth Management; Negotiation; Portfolio Strategies; Agile The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$169,000 - $200,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.