Area Access Marketing Associate Director

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description Key Responsibilities Include:

• Area Access Strategy Development: Collaborate with Area Access Leads and Business Unit (BU) Payer Strategy teams and Strategic Channel Account teams to tailor broader BU strategies into region-specific and sub-region-specific plans to drive formulary coverage and local access, ensuring alignment with key influencers in the market and their priorities (e.g., total cost of care reduction, formulary management, etc.)
• Cross-Functional Collaboration: Serve as the primary link for customer-specific strategy and marketing among Area Access Leads, Area Access Executives, Payer Strategy, AbbVie Patient Services, and Brand BUs, creating marketing materials and strategic updates while leveraging insights (e.g., area-level influence maps, policy trends).
• Area-Level Marketing Execution: Develop and manage marketing materials to support Area Executives (AEs) as they drive access in their market, including helping them address unique regional or customer-type challenges (e.g., 340B, rate challenges, rise of aggregators, etc.)
• Analytics & Influence Mapping: Use area's Influence Maps and analytics tools to tailor messaging, promotions, and support materials to identified customer targets and current customers.
• Cross-Brand & Multi-Customer Expertise: Maintain a deep understanding of multiple brands, diverse customer types (e.g., IDNs, VISNs, Employers), and sub-regional variations to drive effective targeting and resource allocation.
• Ongoing Optimization: Continuously update and refine marketing strategies in response to evolving market landscapes, payer policies, and competitive dynamics, ensuring AbbVie’s market access objectives are consistently met or exceeded.

Significant Work Activities

• Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8-hour day)

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
• Demonstrated ability (3–5+ years) to develop and execute marketing strategies in a pharmaceutical or biotech environment
• Experience collaborating with cross-functional teams to adapt broader brand or BU strategies into localized market initiatives.
• Experience developing local, data-driven strategies based on pharmaceutical market access frameworks
• Strong analytical skills and familiarity with business intelligence tools to develop strategies strategic decision-making

Preferred Qualifications:

• Advanced degree (MBA, MPH, etc.)
• Proven experience in payer marketing, market access, or health policy.
• Working knowledge of market access and customer management across types (e.g., regional payers, PBMs, 340B, state Medicaid, IDNs).
• Ability to navigate matrixed organizations and influence without direct authority, fostering collaboration and alignment.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join\-us/equal\-employment\-opportunity\-employer.html

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https://www.abbvie.com/join\-us/reasonable\-accommodations.html