UGC Coordinator (Bucked Up)

Position Overview

As the UGC Coordinator, you’ll be the driving force behind our User-Generated Content strategy. You’ll manage the end-to-end UGC process, working closely with internal teams, paid media, influencers, ambassadors, and external creators to source, brief, and deliver high-converting UGC for paid social campaigns. You will ensure we have a consistent flow of relevant, platform-native content to test and scale across TikTok, Meta, and other platforms.

This is a project management-heavy role, perfect for someone who loves being organized, thrives in a fast-paced environment, and understands the power of authentic content that drives conversions.

Key Responsibilities

UGC Program Management

• Own and manage the UGC content calendar, ensuring a steady flow of monthly deliverables.
• Organize UGC projects from start to finish: sourcing talent, sending briefs, tracking assets, and coordinating deadlines.
• Maintain and update a library of approved UGC assets organized by product, creator, and platform.
• Managing a monthly budget — including tracking expenses and negotiating rates with creators.

Collaboration & Communication

• Work with Ambassadors, Influencers, and External Creators to source quality content.
• Collaborate with the Paid Media team to understand what’s converting and what content we need more of.
• Provide video concepts, briefs, and scripts to creators tailored for paid ad formats.
• Communicate cross-functionally with videographers, editors, and creative teams to move content through production.

Performance & Optimization

• Track the performance of UGC ads to identify which creators, hooks, and formats are working.
• Use data to inform future content direction and creative testing.
• Ensure all content is optimized for paid platforms and meets brand + performance standards.

What We're Looking For

• 1–3 years experience in influencer/UGC coordination, social media, content production, or digital marketing.
• Strong project management skills — highly organized, deadline-driven, and able to manage multiple creators and timelines.
• Understanding of paid social ad formats and performance-focused content (hooks, CTAs, platform trends).
• Confident communicator and relationship builder — especially with creators and external partners.
• Able to give clear creative direction and feedback to creators.
• Passion for fitness, wellness, and/or social media content is a major plus.

Bonus Points

• Experience using platforms like Aspire, Billo or similar influencer / UGC tools.
• Familiarity with ad metrics (CTR, ROAS, CPA) and content performance analysis.
• Background in copywriting, scripting, or creative briefing.

Physical Requirements

• Interact with others requiring employee to verbally communicate, as well as, hear and understand spoken information.
• Operate computers, telephones, office equipment, and manipulate paper requiring the ability to move fingers and hands.
• See and read computer monitors and documents.
• Remain sitting or standing for long periods of time to perform work on a computer, telephone, or other equipment.

Additional Information:

• Pay is DOE
• Full-time schedule
• Insurance benefits are available for eligible full-time employees. Benefits include Health Insurance, Dental, basic life Insurance, Vision plan, HSA, and Employee Assistance Program.
• Additional voluntary benefits include accidental insurance, pet coverage, Metlaw services, and additional life insurance coverage.
• Paid Holidays
• PTO Available for Full-time employees
• Employee Discount on Bucked Up products and apparel