Social Media +Content Specialist

Job Title:Social Media + Content Specialist

Employment Type:Full-time

Location: Hybrid, Petaluma, Sebastopol

Compensation: $28 per hour ( + benefits)

Reports To: Sales + Marketing Director

Laurel Skin, an organic, plant-based luxury skincare brand, is seeking a Social Media + Content Specialist—a talented Content Creator to help grow our brand. This is a full-time hybrid role, working mostly remote with a weekly on-site presence at our Petaluma and Sebastopol locations for meetings and/or content creation.

We’re looking for a driven and focused creative with a love and talent for visual storytelling, the technical skills needed to bring those visions to life, and the marketing expertise needed to reach our ideal customers.

If you’re excited by the idea of helping grow a brand with integrity for people and the planet, this may be your dream role. For 15 years, Laurel Skin has grown steadily while staying true to our values. We have an excellent team of long-term managers and employees who enjoy their work and working with each other. We strive for a positive and nourishing work environment, and we enjoy being busy and successful. Our products are handmade and shipped from our headquarters in Petaluma, and we also operate a biodynamic farm in Sebastopol.

Key Responsibilities

Content Creation

• Develop compelling visual content to tell the brand’s story.
• Embody the brand voice and aesthetic, while bringing your own expertise to expand the brand within specific social media channels and trends.
• Capture image and video content for storytelling projects, such as ads and social posts.
• Produce, direct and edit short-form videos for ads and social media.
• Capture and edit images and graphics for campaigns, ads, and social content.
• Maintain an organized digital library.
• Collaborate with the founder and outside talent when needed to assist on larger scale photography and video projects.

Social Media Strategy + Execution

• Collaborate and advise on overall Social Media strategy. Manage social media calendars, including the founder’s farm social media page.
• Monitor social channels, respond to comments/messages, and engage with the community.
• Engage with influential individuals through social media that are a good fit for the brand.
• Engage with wholesale partners through social media.

Influencer + Affiliate Marketing

• Share launches, events, and press releases to appropriate influencers and affiliates.
• Source and manage partnerships with influencers and affiliates.
• Track influencer and affiliate outcomes and engagement.
• Follow the same efforts above with direct PR contacts and editors, as needed (minimal).

Paid Content + Advertising

• Collaborate with the Sales and Marketing Team on overall ad strategy across digital platforms.
• Create paid digital assets, including videos, photos, graphics, and ad-ready visuals.
• Draft ad copy when needed and ensure alignment with brand voice in collaboration with the Marketing Team.
• Cross-reference the social media content calendar and ensure alignment between paid and organic content.
• Collaborate with Marketing Team on ad types, scheduling and reporting.

Collaborative Marketing Team Efforts

While these tasks are not the primary focus for this role, we are a small team, and these tasks may arise occasionally.

• Help plan and curate events at the Laurel Skin Farm + Barn that will drive brand loyalty and awareness.
• Assist with creative event storytelling, guest experience and event logistics.
• Build local awareness through neighborhood partnerships, grassroots marketing, event collaborations, and connections with local influencers and local media.
• Provide Barn and Farm Tours when necessary to industry professionals, media and influencers.

Required Skills + Qualifications

• Bachelor's degree in Marketing, Business, Digital Media, Communications, or related field
• 2 years of experience in social media, content creation or related role
• Expert in most common social media platforms (Instagram, TikTok, YouTube)
• Proficient copywriter + editor (we currently have primary copywriter in-house)
• Expert in image and video editing tools (CapCut, Canva, InShot, or similar)
• Proficient with Google Analytics
• Proficient with paid advertising platforms, including Google, Meta and LinkedIn
• Excellent team player and communicator
• Highly organized with attention to detail
• The ability to both multitask and prioritize when multiple deadlines are present
• Project management skills and excellent planning capability
• Experience with WordPress helpful, with basic HTML understanding
• Strong interest and curiosity around AI, as a means to support marketing growth
• Must have adequate transportation and the ability to be present in Petaluma or Sebastopol as needed for content creation and meetings (typically twice per week)

Our Team Benefits

• Annual performance-based wage increases
• Annual employee year-end profit sharing bonus
• Health Insurance - Kaiser Silver HMO Plan; 70% of premium paid by employer
• Dental Insurance - Anthem Dental PPO Plan; 70% of premium paid by employer
• Paid Time Off accrual after 90 days of employment
• Paid Sick Time
• 60% Employee Product Discounts
• Employee Wellness Package that includes: Annual Self-Care Reimbursement, Employee Assistance Program, Team Library/Book Share Education Initiative

Please send us a cover letter and resume in order to be considered. Resumes without cover letters attached will be disregarded.

We welcome all races, religions, countries of origin, sexual orientations, and genders.

Website & Social Media:

www.laurelskin.com | Instagram: @laurelskin

Job Type: Full-time

Base Pay: $28.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Social Media Content : 2 years (Required)

Shift availability:

• Day Shift (Required)

Ability to Commute:

• Petaluma, CA 94952 (Required)

Work Location: Hybrid remote in Petaluma, CA 94952