Influencer Operations Manager
Full-time
Culver City, CA, USA
About the job
Influencer Operations Manager (TikTok)
Role Overview
We are seeking a results-driven Influencer Operations Manager to lead our TikTok creator partnerships in the U.S. market. This role will be responsible for building and managing a high-quality influencer ecosystem, driving scalable collaboration models, and maximizing content and commercial performance through data-driven strategies.
Key Responsibilities
1. Influencer Sourcing & Partnerships
- Identify, evaluate, and onboard high-quality TikTok creators aligned with business objectives.
- Lead commercial negotiations, partnership structuring, and contract execution.
- Build a scalable influencer sourcing and collaboration framework.
2. Influencer Campaign & Project Management
- Design influencer collaboration strategies and campaign plans based on business goals.
- Oversee content creation, publishing timelines, and performance tracking.
- Analyze campaign outcomes and continuously optimize collaboration models.
3. Creator Relationship Management
- Maintain strong, long-term relationships with influencers through regular communication.
- Organize onboarding sessions, training programs, and performance reviews.
- Proactively resolve partnership issues and improve creator satisfaction and loyalty.
4. Market & Trend Analysis
- Monitor TikTok platform trends, creator ecosystem dynamics, and competitor strategies.
- Identify emerging influencer opportunities and provide strategic insights to leadership.
- Translate market intelligence into actionable partnership and growth strategies.
5. Cross-Functional Collaboration
- Work closely with Marketing, Product, Operations, and Growth teams to align influencer initiatives with overall business strategy.
- Ensure influencer content and campaigns support product positioning and brand objectives.
Qualifications & Requirements
Education
- Bachelor’s degree or above, preferably in Marketing, Communications, Advertising, or a related field.
Experience
- 3+ years of experience in business development, influencer marketing, or partnerships.
- Strong familiarity with the TikTok platform and creator ecosystem, especially in the U.S. market.
Core Competencies
- Excellent negotiation, communication, and stakeholder management skills.
- Strong market awareness and ability to identify high-potential creator opportunities.
- Proven ability to manage multiple projects in a fast-paced environment.
Creator Network
- Existing network of U.S.-based TikTok creators or influencer-related industry connections is highly preferred.
Data & Analytics
- Proficient in data analysis and performance tracking tools.
- Ability to evaluate influencer ROI and optimize partnerships based on data insights.
Collaboration & Execution
- Strong cross-functional collaboration and teamwork skills.
- Highly organized with effective time management and prioritization abilities.
Resilience
- Able to work under pressure, adapt to change, and deliver results in a dynamic environment.
Why Join Us
- Opportunity to build and scale influencer partnerships in a fast-growing market.
- High ownership and direct impact on business growth.
- Collaborative, international team environment.