Growth Marketing Manager

Growth Marketing Manager (In-Person / Hybrid)

with Opportunity for Long-Term Equity

Company: Now PoolsLocation: Phoenix, AZType: Full-Time (In-Person / Hybrid)Reports to: Founder

Role Overview

Now Pools is looking for a hands-on Growth Marketing Manager to own marketing execution end-to-end. This role is ideal for someone who wants to build, test, and execute, not just plan.

The role is primarily marketing-focused, with limited operational exposure to better understand customers, capture authentic content, and improve messaging. Over time, this position can grow into a senior marketing or leadership role, with the potential to earn equity based on performance and tenure.

Key ResponsibilitiesMarketing & Growth (Primary Focus)

• Own and manage paid marketing channels (Google Ads, Facebook/Instagram)
• Create and test ad creative, copy, offers, and landing page messaging
• Drive consistent, trackable leads and improve cost per lead and conversion rates
• Manage social media presence and content cadence
• Create or oversee short-form content (photos, video, testimonials)

PR & Brand Awareness

• Proactively pursue local PR and earned media opportunities
• Pitch Now Pools to Phoenix-area media, lifestyle outlets, podcasts, and influencers
• Help position the brand around seasonal, family, and lifestyle stories

Website, Funnels & Tracking

• Own marketing performance of nowpools.com
• Improve landing pages, forms, and calls-to-action
• Maintain basic tracking and reporting (GA4, Meta pixel, lead sources)

Operational Exposure (~20%)

• Periodically attend installs or service visits to:
• Understand customer experience
• Capture real photos and video
• Inform better marketing decisions
• This role does not run operations; exposure is for learning and content only.

Core Growth & Marketing Skills (Must-Have)

• Paid media management (Google Ads, Facebook / Instagram Ads)
• Campaign setup, testing, and optimization (A/B testing)
• Ad creative and copywriting for performance
• Landing page optimization and conversion rate optimization (CRO)
• Lead generation for local / service-based businesses
• Understanding of customer acquisition cost (CAC) and

What Success Looks Like

Within the first 3–6 months, this person:

• Owns day-to-day marketing execution with minimal oversight
• Produces consistent, high-quality leads
• Has a repeatable content and posting rhythm
• Understands the Now Pools customer journey end-to-end
• Has secured at least one earned media or PR win
• Is viewed as a trusted, core member of the team

Ideal Candidate

• Phoenix-based and comfortable being in the field occasionally
• Strong execution mindset — enjoys doing the work
• Experience with paid ads, social media, and content creation
• Curious, coachable, and comfortable in an early-stage business
• Bonus if you have:
• Local services or home services experience
• Video editing or content skills
• PR, communications, or journalism background

Compensation

• Base Salary: Competitive for an early-stage, execution-heavy role (lower cash, higher growth opportunity)
• Equity: Potential opportunity to earn equity over time based on performance, tenure, and company growth*(Equity is not guaranteed and would be structured with clear milestones and vesting.)*

Why This Role Is Unique

• High ownership and autonomy
• Real impact on company growth
• Direct access to the founder
• Opportunity to grow into senior leadership
• Marketing grounded in real customer experience

Job Types: Full-time, Part-time

Pay: $40,000.00 - $45,000.00 per year

Expected hours: 30 – 40 per week

Benefits:

• Opportunities for advancement

Work Location: Hybrid remote in Phoenix, AZ 85019