Senior Account Executive, Lifestyle

Department: Lifestyle

Location: PURPLE Miami

Compensation: $60,000 - $65,000 / year

Description PURPLE is looking for a Senior Account Executive to join our dynamic Lifestyle division. The ideal individual will have hospitality, travel, and F&B experience at a PR agency. This individual will play a key role across multiple accounts and must be a go-getter with a proven pitching track record. This is an exciting opportunity that promises to offer rewarding work and professional development in an environment where drive, an upbeat spirit, and a commitment to exceed expectations are essential.

Key Responsibilities · Proactively pitch story ideas to achieve maximum editorial placement across your clients

· Participate in the creation of strategic communications plans. Ideate, template and organize ideas as well as present to clients.

· Brainstorm creative programmatic ideas and generate corresponding publicity strategies to enhance PR campaigns, going beyond the role of the traditional press office

· Support senior team on campaign execution, including programming, activations and events

· Facilitate smooth day-to-day function of each account team, providing support from above and below as requested and required.

· Consistently produce high quality internal and external communications content

· Support with event logistics pertaining to partnerships and collaborations

· Analyse coverage across online and print, and leverage added value from all PR activity

· Conduct research on both brands, products, and industry to support the development of client plans and new business proposals

· General media monitoring across clients and all competitors

· Develop weekly and monthly media reports for clients

· Oversight and compilation of weekly client agendas and recaps

· Management of Account Coordinators and Interns

Skills, Knowledge and Expertise

• 3-4 years of relevant working experience; Lifestyle, Hospitality, F&B PR experience is preferred
• Superior knowledge of media landscape and existing media contacts
• Successful placement of client news in relevant luxury, lifestyle media
• Ability to manage multiple accounts simultaneously
• Excellent written and verbal skills
• Understanding the influencer and digital world
• Exhibits creative thinking
• A team player who is invested and dedicated