Marketing Manager - Music Festivals

Marketing Manager

Activated Events | Remote (California/Arizona preferred) | Travel Required

LOCATION REQUIREMENTS

This is a remote position with the option to work from our office in Norco, California. Weekend travel to events throughout the year is required. The ideal candidate is based in California or Arizona to facilitate event attendance and regional collaboration.

ABOUT ACTIVATED EVENTS

Activated Events is a leading independent event company producing music festivals around the United States for over 16 years. Our premier brand Boots in the Park brings country music's top performers to local parks in markets around the southwest. Additional brands include: The Smoke Show, Taco Fest, Part In The Park, and Coastal Country Jam.

THE ROLE

We need a creative marketer with proven live music industry experience who can own the visual identity and digital strategy of our festival brands. This role demands someone who is both a creative visionary (designing scroll-stopping content, crafting compelling campaigns) and a meticulous operator (managing editorial calendars, tracking analytics, coordinating cross-functional deliverables).

You'll work directly with the head of marketing to develop and execute comprehensive campaigns that drive ticket sales across multiple markets. If you combine exceptional graphic design skills with strategic marketing expertise and obsessive attention to detail, and you have deep roots in the live music industry to prove it, we want to hear from you.

KEY RESPONSIBILITIES

Creative & Content Leadership

• Design and produce marketing assets including social media graphics, email templates and content graphics
• Create and execute real-time event content during festivals to capture the live music experience and showcase performers and sponsors
• Lead social media strategy across multiple brand accounts with platform-specific content that resonates with diverse music audiences
• Craft compelling copy that captures the unique appeal of each event and artist

Campaign Strategy & Execution

• Develop and manage comprehensive email marketing campaigns including segmentation, automation, and A/B testing
• Build and maintain detailed social media content calendars across multiple accounts with up-to-date, engaging material
• Monitor performance market-by-market and make strategic adjustments to meet goals

Analytics & Optimization

• Track and analyze campaign performance using data-driven insights to optimize marketing decisions
• Manage marketing automation and CRM tools (HubSpot) to streamline communications
• Report on key metrics (KPIs) and translate analytics into actionable strategies
• Conduct A/B testing on email campaigns and digital content to improve engagement and conversion

Partnership & Brand Development

• Identify and cultivate strategic local brand partnerships to expand reach
• Collaborate with influencers, creators, and media outlets to amplify campaigns
• Coordinate promotional giveaways
• Ensure all marketing materials align with brand standards and campaign goals

Project & Team Coordination

• Manage multiple simultaneous campaigns with meticulous attention to deadlines and deliverables
• Maintain organized project management systems to track all campaign elements

REQUIRED QUALIFICATIONS

The following qualifications are essential:

• 3-6 years of marketing experience specifically in the live music, concert, or festival
• industry (this is non-negotiable)
• Strong graphic design portfolio demonstrating proficiency with Adobe Creative Suite, Canva, or similar tools
• Proven content creation skills including photo/video editing and production for social media
• Track record of managing successful social media platforms for entertainment brands with measurable audience growth
• Demonstrated success with email marketing campaigns and marketing automation platforms (HubSpot preferred)
• Exceptional organizational skills and attention to detail with ability to manage multiple projects simultaneously
• Data-driven mindset with ability to interpret analytics and optimize performance
• Based in California or Arizona with flexibility to travel to weekend events
• Bachelor's degree in Marketing, Communications, Graphic Design, or related field preferred

HOW TO APPLY

Please submit the following to marketing@activatedevents.com:

1. Resume highlighting your live music industry experience with social media and

email/sms communications

2. Portfolio or work samples showcasing:

• Graphic design work (social media graphics, ads, promotional materials)
• Social media campaigns you've managed with measurable results
• Email campaigns with performance metrics

3. Brief cover letter (one page max) explaining:

• Your connection to the live music industry
• Why you're interested in Activated Events
• Your location and availability for weekend travel

Please include "Marketing Manager Application - [Your Name]" in the subject line.

At Activated Events, we value creativity, meticulous attention to detail, and genuine passion for bringing amazing music experiences to fans across the country. Show us how your live music expertise and design skills can help grow our festival brands and connect with more music lovers!

Job Type: Full-time

Pay: $56,935.00 - $75,000.00 per year

Work Location: Hybrid remote in Los Angeles, CA