Social Content Creator

As our Social Content Creator , you will fully own the creation of short-form social content for Dorel Juvenile’s brands, including Maxi-Cosi, Safety 1st, Tiny Love, and Little Seeds. You will take content from idea to final post: concepting, scripting, filming, editing, and appearing on camera.

This is not a coordination role or a reposting role. This is a hands-on, creative production role for someone who knows how to build content from a blank page and turn it into scroll-stopping Reels and TikToks.

You will be an on-camera presence for select brands , regularly speaking directly to the audience and bringing product stories to life in a relatable, parent-relevant way. You’ll primarily film in real, everyday environments (your home, natural settings, lived-in spaces) to create content that feels authentic, platform-native, and culturally fluent.

This role is ideal for someone who :

• Lives on TikTok + Instagram
• Understands hooks, pacing, retention, and trend adaptation
• Can independently take a concept from idea → filmed content → edited final asset
• Is confident and comfortable being the face of content

You must be able to show strong examples of previous work that demonstrate your creative POV, editing skills, and on-camera presence. Applicants must submit examples of their work . This can be a portfolio website, Google Drive folder or links to TikTok/Reels you personally created. Candidates without work examples will not be considered.

Your examples must show :

• Content you concepted, filmed, and edited from scratch
• Your ability to write hooks, structure short-form storytelling, and edit natively
• Your comfort appearing on camera

This position does not support immigration sponsorship now or in the future.

Key Responsibilities

:

• Concept, script, shoot + edit short-form content optimized for Reels/TikTok
• Quickly identify, react to, and activate trending formats, sounds, and cultural moments
• Submit content briefs (concepts, scripts, shot lists) for approval prior to filming
• Serve as on-camera talent regularly – comfortable speaking directly to camera and acting as a recognizable face
• Repurpose creator UGC + influencer content to maximize usage across owned channels
• Write short social-first copy for VO scripts, text overlays, and on-screen hooks
• Partner closely with the Social Media Manager, Specialist and Brand Team on planning, creative direction, and campaign storytelling.
• Collaborate cross-functionally with key internal partners to align content with brand priorities, product messaging, and broader campaign objectives.
• Attend brand shoots + quarterly social-first micro shoots to capture evergreen and launch content
• Deliver consistent asset volume tied to monthly priorities, launches, and seasonality
• Maintain organized asset libraries + file systems for clean handoffs to publishing
• Travel as needed for brand shoots, campaigns, and on-location content capture

Education, Experience and Skills:

• Bachelor's degree in business, marketing, communications preferred with relevant digital marketing work experience
• 1-3 years of hands-on experience producing social-first video content (brand, agency or creator side)
• Strong knowledge of TikTok + Instagram trends, pacing, hooks, text overlays, and retention tactics
• Proficient in CapCut, Adobe Suite and/or other editing tools
• Excellent short-form storytelling instincts (how to land a hook fast + keep attention)
• Highly visual + detail-oriented creative sensibility
• Experience pitching concepts + writing short scripts/shot outlines for short-form video
• Comfortable filming yourself, speaking directly to camera, and being an on-screen personality for brand content
• Able to execute quickly in fast-moving environments and pivot based on social trends/performance
• Highly organized, able to manage multiple concepts + versions in a clean workflow + handoff structure
• Comfortable using AI tools to streamline ideation, scripting, editing prep, and content workflow (where it makes sense creatively)
• Curiosity for parent culture + an eye for social content opportunities in real everyday moments

Salary range posted:

$60,000 – $80,000