Public Relations Strategist - Experienced

The Public Relations Strategist is a key leader in the Marketing & Communications Department, responsible for developing and leading the public relations strategy for proactive and reactive media relations throughout the health system. This role ensures consistency of messaging, tone, and reputation management across all media channels, serving as primary vision setter for PR initiatives in partnership with the Director of Public Relations. The Public Relations Strategist supports planning, execution, and evaluation of press events, media engagement, and crisis communications, aligning public relations efforts with brand values, organizational priorities, and strategic objectives. This position maintains high standards of media interaction, acts as a spokesperson when needed, and leverages analytics to demonstrate the impact of PR activities. The ideal candidate brings expertise in strategic communications, media relations, and issues management.

Main Responsibilities

• In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization’s reputation and advances strategic objectives across the health system.
• Serve as an advisor on media relations, crisis communications, and issues management as needed.
• Support planning, coordination, and execution of all press events, announcements, and media opportunities.
• Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development.
• Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value.
• Establish and support protocols and oversee response efforts for crisis communications and reputation management.
• Champion innovation in media engagement, storytelling, and use of emerging communication channels.
• Ensure compliance with organizational, legal, and ethical standards in all public relations activities.
• Experience with running a successful executive though leadership program preferred
• Experience with influencer marketing and events preferred

Core Strengths

• Media Relations Excellence: Ensures the highest standards in external communications and media engagement.

• Data-Driven: Uses analytics to optimize PR effectiveness and demonstrate ROI.

• Collaboration: Works cross-functionally to maximize PR reach and impact.

• Crisis Management: Supports responses to urgent media issues with calm and clarity.

• Compliance: Upholds legal, ethical, and brand standards in all public relations work.

• At least 5 years' experience in Marketing

• Bachelors in Journalism, Advertising, or Marketing