Marketing Manager

Social Media Manager (Part-Time)— Equestrian Luxury Athleisure / Brand Storytelling

DRESSÁGE is a modern equestrian-inspired luxury athleisure house grounded in discipline, refinement, and intentional movement. Our visual identity blends quiet luxury minimalism, equestrian heritage, and the timeless grace of old-world elegance.

As we build the foundation of our digital presence, we are seeking a Social Media Manager excited to shape the brand’s voice, aesthetic, and community from the ground up. This role is ideal for a creative storyteller with an eye for sophisticated content, strong aesthetic intuition, and a passion for equestrian culture, fashion, or lifestyle.

Responsibilities

• Time Commitment: Approx. 5-10 hours per week. One weekly meeting with flexible scheduling
• Co-create monthly social media calendars with the founder, including campaign themes, content pillars, posting cadence, and visual direction
• Manage posting across Instagram (and future platforms), ensuring consistency in tone, pacing, and visual curation
• Write captions that reflect DRESSÁGE’s brand voice: minimal, elegant, refined, equestrian-chic
• Reach out to equestrian influencers, riders, photographers, and creators to request repost permissions, content collaborations, and visual inspiration
• Maintain an organized library of assets on Google Drive, including repost-approved content, brand visuals, product imagery, and campaign materials
• Conduct community management: replying to comments, engaging with riders, and supporting organic growth
• Track content performance and recommend adjustments to enhance engagement, reach, and storytelling

Qualifications

• Strong aesthetic sensibility aligned with minimalist luxury, equestrian elegance, and clean visual storytelling
• Experience managing social media accounts or creating content for fashion, lifestyle, or equestrian brands (personal or professional)
• Understanding of Instagram trends, algorithms, and content formats (Reels, carousels, save-worthy posts)
• Comfortable communicating with creators and influencers for reposts and collaborations
• Organized, self-directed, proactive, and able to work flexibly alongside
• Passion or interest in equestrian culture, minimalism, or luxury fashion is a strong plus

Benefits

• Fully flexible, remote-friendly role with async communication
• Direct collaboration with the founder on brand story, visual identity, and campaign design
• Creative influence over DRESSÁGE’s first-generation digital presence
• High ownership in shaping a luxury athleisure brand in its earliest stages
• Potential access to stables and equestrian environments for content inspiration

Job Type: Part-time

Pay: From $49,750.32 per year

Expected hours: 5 – 10 per week

Work Location: Hybrid remote in New York, NY 10001