Influencer Marketing Manager (US-Based) | Influencer Campaigns, Outreach & Analytics

Upwork

Contract

USA

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About the job

Job Description

We are hiring an experienced Influencer Marketing Manager to lead end-to-end influencer marketing campaigns for a growing lifestyle and real estate development brand in the United States.

This role requires hands-on experience managing all aspects of influencer campaigns, including influencer sourcing, outreach, content development, campaign execution, and performance measurement. The ideal candidate understands how to connect influencer activity to website traffic, lead generation, in-person visits, and sales.

This is a contract role with potential for ongoing work.

Key Responsibilities

  • Influencer sourcing and vetting (nano, micro, and mid-tier creators)

  • Influencer outreach, relationship management, and negotiation

  • Campaign planning and influencer marketing strategy development

  • Creation of influencer briefs and content guidelines

  • Content coordination, approvals, and posting schedules

  • FTC disclosure compliance and brand alignment

  • Campaign management across Instagram, TikTok, YouTube, and Reels

  • Setup and management of UTM tracking, links, and promo codes

  • Influencer campaign analytics, reporting, and performance measurement

  • Optimization based on engagement, CTR, traffic, and conversions

Required Skills & Experience

  • Must be based in the United States

  • 2+ years of influencer marketing management experience

  • Proven experience managing influencer campaigns from start to finish

  • Strong background in influencer outreach and creator management

  • Experience with influencer analytics, attribution, and reporting

  • Familiarity with Google Analytics, UTM tracking, and social metrics

  • Excellent project management and communication skills

Preferred Experience

  • Lifestyle, real estate, travel, or consumer brand influencer campaigns

  • Influencer ambassador or long-term creator partnerships

  • Event-based influencer activations

  • Experience with paid influencer amplification or whitelisting

Project Scope

  • Influencer campaign setup and launch (pilot phase)

  • Ongoing influencer campaign management and optimization

  • Opportunity to scale into a long-term influencer program lead

To Apply, Please Include

  • Summary of your influencer marketing experience

  • Examples of influencer campaigns managed (with metrics if available)

  • Platforms you specialize in (Instagram, TikTok, YouTube, etc.)

  • Confirmation that you are US-based

  • Hourly rate or retainer-based pricing

Apply