COLLEGE MUSIC MARKETING & PROMOTIONS INTERNSHIP

ABOUT THE ORGANIZATION: BRND Marketing Group LLC

Operationalized in 2013, BRND Marketing Group LLC is a Newark-based full-service marketing and brand strategy agency that develops data-informed, 360° integrated marketing plans. With expertise in client management, experiential marketing, content creation, sponsorship, and fund development, BRND delivers campaigns that blend creativity, strategy, and measurable impact. For over a decade, BRND has served as the lead agency for Lincoln Park Coast Cultural District (LPCCD), producing its flagship Lincoln Park Music Festival and sister program Lincoln Park Music Speaks. In partnership with LPCCD, BRND also co-leads Newark’s Festivals United coalition, awarded a NJEDA grant (2024–2026). Past clients include Leadership Newark, Art in the Atrium, Newark Arts Festival, The Positive Community Magazine, and Plantivia Newark’s HEMPFest. Since 2023, BRND has also served as strategic consultant to acclaimed Hip Hop legend Rah Digga’s Lyrics Matter Foundation, producing the HIP HOP S.T.E.A.M. TEAM and The Salon Series, both official events of the North to Shore Festival and Newark Arts Festival. BRND Marketing Group LLC specializes in client leadership/management, strategy and brand development, branded entertainment platforms, sponsorship sales, partnership development and promotions.

BRND Talent, a div. of BRND Marketing Group LLC.

Personal management and brand marketing for artists, creatives and talent.

OUR CLIENT: Prince Derek Doll is a genre-blending ART-iVIST whose performance is equal parts musical brilliance, movement, and unapologetically queer Black expression. His sound fuses Neo-Pop, Hip Hop, Dance, and Soul—delivered with fashion-forward looks and immersive audience energy. Think David Bowie meets Rick James meets Donald Glover. Whether with a DJ, vocalists, or live band, he brings theatrical polish and cultural purpose to every set. A soulful Hip Hop lyricist and singer-songwriter, he’s rocked stages at NJPAC’s Sounds of the City, Harlem Pride, Brooklyn Pride, and Newark’s Lincoln Park Music Festival, where in 2019 he became the first openly bisexual artist to perform on the Hip Hop Culture Day stage. But don’t put The Doll in a box—he’s also starred in digital series, hosted lifestyle events, and owned red carpets. His daring style earned him “Best Dressed” and “Non-Conforming Style Icon” three years in a row at the MTV VMAs, with looks featured in Vogue, Teen Vogue, Harper’s Bazaar, Cosmo, and Associated Press.

SOCIALS, OFFICIAL MUSIC VIDEO

Prince Derek Doll

Recording Artist - Influencer - Singer - Songwriter

https://thederekdoll.com/

IG: @TheDerekDoll

SC: @TheDerekDoll

TIK TOK: @PrinceDerekDoll

FB: @PrinceDerekDoll

YOU TUBE: PrinceDerekDoll

Latest music video “MIRROR”: https://youtu.be/R8IdhAGaoO0

New album “TROPHY SEASON” (2026 release) — performance-ready singles available

Unrapped EPK: Behind The “MIRROR” Music Video

https://youtu.be/XEP7N6TgqhE?si\=E5rjVVN26F1\-7sGq

INTERNSHIP ROLE: COLLEGE MUSIC MARKETING & PROMOTIONS

College Music Marketing interns are undergraduate or graduate students who gain valuable hands-on experience by promoting an emerging indie artist—Prince Derek Doll—across campus communities. Interns act as the on-the-ground ambassadors for the artist’s music, message, and brand. Emphasis on college radio promotions and developing partnerships with campus events such as Homecomings, Spring Flings, and local showcases.

WHAT YOU WILL LEARN / GUIDED & SUPERVISED HANDS ON RESPONSIBILITIES:

-Promote Prince Derek Doll’s music and brand to select college students in NE/East Coast key markets (Region 1: NJ, NYC, NYS, CT, Greater Philly PA -OR- Region 2: DMV, Metro ATL, NC, SC, Select FL, Select Louisiana) and young adult audiences through college radio, on-campus and vetted college market off-campus paid bookings, digital, and social media engagement.

-Execute grassroots marketing strategies: poster placements, tabling, social media blitzes, and digital flyer distribution.

-Organize listening sessions, pop-ups, or brand activations in partnership with student clubs, campus events or off-campus special events (Homecoming, Spring Fling, etc.).

-Work with campus radio stations, DJs, and lifestyle influencers to gain music plays, interviews, or features.

-Create video content, photo ops, and Instagram/TikTok campaigns aligned with current student trends and the artist’s aesthetic.

-Share feedback on what resonates with your campus, student culture, and music taste to help inform the artist’s campaigns.

-Report back regularly with updates, photos, metrics (views, shares, attendance), and creative marketing recaps.

QUALIFICATIONS

-Current college undergraduate or grad student

-Possesses a passion for music, pop culture, and brand storytelling.

-Active presence on social media and involvement in student life, clubs, or event planning a major plus.

-Excellent verbal and written communication skills, creativity, and an eye for what’s culturally relevant on college campuses.

-Enthusiastic / acceptance about LGBTQIA+ artistry and supporting independent artists of any community.

-Able to think strategically and not afraid to pitch a big idea.

-Self-starter able to work independently and collaborate with others; team player with a desire to win.

-Excellent organizational and time management skills.

-Attention to detail and deadlines a must, ability to manage multiple projects simultaneously.

-Must possess vision, ability to learn and able to follow direction and execute ideas from concept to final .

-Outgoing and friendly personality, along with creativity and enthusiasm.

-Proficient in Microsoft Office (Word, Excel; Powerpoint a plus); Proficient in Google products (Drive, Forms, etc.) and knowledge of efficient communication and task tracking systems & apps a plus.

-Familiar with online file-transferring platforms and able to send both low resolution and large, hi resolution files

-Other creative skills a plus

Relevant Majors

-Music Business / Music Industry Studies

-Marketing / Communications / Public Relations / Digital Media

-Entertainment Business / Business Administration (with a concentration in Marketing or Media)

-Arts Administration

Relevant Coursework

-Music Marketing & Promotion / Digital and Social Media Strategy / Principles of Marketing / Public Relations Writing

-Consumer Behavior / Audience Analysis

-Event Planning & Campus Activations

-Music Industry Overview

-Brand Management / Influencer Marketing / Introduction to Advertising

SKILLSET REQUIRED

-Strong written and verbal communication skills, good on the phone

-Able to think strategically and not afraid to pitch a big idea

-Self-starter able to work independently and collaborate with others; team player with a desire to win

-Excellent organizational and time management skills

-Attention to detail and deadlines a must, ability to manage multiple projects simultaneously

-Must possess vision, ability to learn and able to follow direction and execute ideas from concept to final

-Outgoing and friendly personality, along with creativity and enthusiasm

-Proficient in Microsoft Office (Word, Excel; Powerpoint a plus); Proficient in Google products (Drive, Forms, etc.)

-Familiar with online file-transferring platforms and able to send both low resolution and large, hi resolution files

REQUIRED

Must be full-time, part-time or graduate student, able to contribute 15-20 hours a week HYRBID (combination from office and remote from home), and able to check emails, be active on social media and receive phone calls & messages remotely. -Region 1 Intern: NYC/Northern NJ metro area preferred.

-Region 2 Intern: DC/Maryland metro area preferred. Mostly remote with meetings in DC/Maryland area with team.

COMPENSATION

Student must be able to receive internship credit during school year at a 4-year, 2-year institution or prove you are currently taking college level courses. BRND Marketing Group can fill out any required paperwork. Stipends or paid gigs may be available (see “Rolling Submissions Periods”) but dependent on assigned project, scope and available budgets only and are not promised or guaranteed.

ROLLING SUBMISSION PERIODS

SPRING/SUMMER SEMESTERS:

DEADLINE: February 19th, 2026 (rolling for Summer)

SPRING INTERVIEWS: February 23rd - March 6th

REFERENCES CHECKED: Wk of March 16th-20th

NOTIFY: Wk of March 23rd

ORIENTATION: Wk of April 6th

START SPRING: Wk of April 6th

END SPRING: June 30th, 2026

Opportunity to continue through Summer 2026 with stipend

SUMMER INTERVIEWS: May 11th – 22nd, 2026

REFERENCES CHECKED: Wk of June 15th-17th

NOTIFY: Wk of June 19th-26th

ORIENTATION: July 6th

START SUMMER: Wk of July 6th

END SUMMER: Sept 11th, 2026

Pay: $200.00 per month

Benefits:

• Professional development assistance
• Referral program
• Work from home stipend

Work Location: Hybrid remote in Newark, NJ