Social Media and Email Specialist

Summary:

The Social Media and Email Specialist will work closely with marketing leadership to strategize social media and email campaigns, and then focus on creating, managing, and reporting the content plan and follower engagement on all social media platform(s). The ideal candidate will have advanced knowledge of social media sites (e.g., Facebook, Twitter, LinkedIn, YouTube, Instagram and TikTok) and tactics, including ad formats, user-generated content, influencer content, creative development and deployment, online customer relations, copywriting, etc. As the Social Media and Email Specialist, this candidate will also develop and deliver persuasive and engaging messages based on defined email campaign strategy.

Essential Responsibilities:

• Assists with development of social and email strategy and content calendar including brainstorming ideas, drafting copy, coordinating with internal and external creative teams/agencies, and scheduling content for assigned dates.
• Works with outside resources responsible for assisting with gathering, producing, developing, and editing high quality creative/imagery/video in accordance with the social media strategy.
• Curates content for all social media platforms to ensure high quality engagement with current and targeted audiences.
• Copywriting for all social media posts and email campaigns on all platforms and ensures high quality output, aligned with our brands tone, voice and standards with high attention to detail.
• Assesses and utilizes tools for creating, scheduling, and optimizing content calendars for assigned brand(s).
• Supports social media and email photo shoots or other events and activities, as needed, including developing project plans, timelines and shot lists.
• Brainstorms ideas and assists with implementation of social media and email campaigns and giveaways on relevant platforms to engage subscribers, fans and followers.
• Maintain strategic list of influencers who mention/love brand for potential surprise and delight opportunities; review suggested paid influencer partnerships.
• Aids in creating terms and conditions/rules for giveaways and works closely with the internal leadership team for final sign off.
• Coordinates with internal teams to ship product to influencers (as needed) and giveaways.
• Tracks and records metrics for measurement and reporting (e.g., impressions, engagements) for the platform(s), specific merchandise brands, seasonal initiatives or other reporting requests as needed.
• Assists with creating strategy documents, best practices processes, PowerPoint presentations and spreadsheets for Senior Level Management to illustrate social media and email campaign content and results.
• Collaborates cross-functionally and externally to maximize opportunities to tell company or brand stories.
• Identifies emerging trends/best practices in social media and through email campaigns and provides proactive recommendations to maximize opportunities for relevant content, creative and platforms.
• Other job responsibilities as assigned.

Skills/Characteristics Needed for Success:

• A Bachelor’s degree, preferably in Marketing, but relevant practical experience will also be considered.
• 1 to 2 years experience in either social media management and email campaign management representing a consumer brand or organization
• Strong understanding of the social media and email landscape, best practices, and social and email analytics tools
• Exceptional communication (written and oral) skills
• Experience successfully managing multiple projects simultaneously, collaboration and working successfully with multiple teams
• High level proficiency with: Microsoft Office, Social Media Reporting Tools, Kalviyo, and Adobe Photoshop experience a benefit
• Previous experience working with big brands and partner agencies preferred

Disclaimer – This position description is subject to change at any time.

Innove, Inc. is an Equal Opportunity Employer and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, familial status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Innove, Inc. Please inform the company's personnel representative if you need assistance completing this application or to otherwise participate in the application process.