Senior Copywriter (Social)

Who We Are:

At VML, Human First is our guiding creative philosophy: we create value for people first, knowing this drives authentic and sustainable brand impact. We are a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

We connect Brand Experience, Customer Experience, and Commerce to craft unified, emotionally resonant consumer journeys.

Our 26,000 people across 50-plus markets are the heart of our company. Their perspectives, local expertise, and cultural insights drive creativity and innovation, making talent our most critical competitive advantage.

Who we are looking for:

VML is seeking a witty, culturally fluent and conceptually strong Senior Copywriter for our Portland office. As the Senior Copywriter focusing on social media, you will help shape the creative vision and deliver social content for our client's owned social channels. Equal parts concept-driven and craft-obsessed, you bring fresh thinking, an ear for sharp copy, and a deep understanding of ever-evolving social and cultural trends. You are able to take complex copy and distill it to a single, pithy line. You also have basic social content creation skills in shooting, editing, and creating content yourself. You'll partner with a Senior Art Director and collaborate with a small, nimble team of designers and art directors, and work closely with strategy and clients to deliver work that's on brand, on trend and on time.

What you'll do:

• Concept and Create | This is not a traditional advertising role. You'll not only concept bold, engaging social posts, but you might shoot the content and even be featured in it too. You'll be creating work for Instagram, Facebook, X, and Threads based on strategic briefs to drive conversation and cultural relevance for clients.
• Craft | Stay informed about industry trends, best practices, and emerging technologies in social media and digital marketing.
• Client facing | Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas, from presenting work to articulating the "why" behind the creative.
• Collaborate | Collaborate with creative leads, art directors, strategists, producers, and social managers to bring ideas to life.
• Cultivate | Stay ahead of platform shifts, language trends, and creative best practices in the social landscape.

What you'll need:

• Minimum 5 years' experience in an agency setting with a focus on social media campaigns.
• A portfolio that shows strong conceptual thinking, a sharp voice and versatility across social platforms.
• Deep understanding of how brands show up natively on social media—and how to shape that presence.
• Strong editorial instincts, attention to detail, and a deep appreciation for the craft of writing.
• Experience working with creator/influencer content and UGC strategy.
• Comfort writing for both organic content and paid social media ads.
• Ability to work under tight deadlines, manage multiple projects simultaneously, and work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding and how they intersect in the social space.
• Obsessed with culture, internet trends, and the ever-evolving social media landscape.

What we offer:

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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