About Us:

Nestled along the Pacific Coast, La Bahia Hotel & Spa celebrates its dramatic setting, where the tip of Monterey Bay touches Santa Cruz’s coveted Main Beach. Steeped in the romantic beauty of Spanish-Mediterranean architecture, locals and travelers alike will savor globally influenced cuisine, cocktails and wellness rituals infused with the region’s agricultural bounty and coast-cultured spirit.

The Guesthouse at La Bahia Hotel & Spa is excited to announce the exceptional career opportunity of Sales Manager for our Preferred Guest Program. The Guesthouse at La Bahia’s Preferred Guest Program is the only offering of its kind on the Central Coast—combining a historic private Guesthouse with luxury hotel, spa, dining, and beach access. It delivers both prestige and practical value, creating an elevated coastal lifestyle experience that no other program in Santa Cruz can match.

Position Summary:

Qualified candidates will excel in a service-driven hospitality culture, consistently delivering elevated guest experiences and building genuine, lasting relationships. Reporting to the Director of The Guesthouse, this role is essential to the Preferred Guest Program’s success—driving qualified lead conversion while ensuring Licensees receive thoughtful, personalized hospitality. The position requires regular time away from the office for community outreach, prospect meetings, and sales development.

RESPONSIBILITIES AND JOB DUTIES:

Accountable for proactively soliciting potential new accounts and lead opportunities
Respond to prospective inquiries, conduct tours and meetings, while formalizing sales process.
Grow and maintain a book of business through preferred guest program sales generation.
Enter all sales and lead generations into CRM platform.
Achieve or exceed annual sales goals through acquisition of new licenses.
Provide the highest level of service through constant communication and follow through with prospects and current clients.
Build and establish relationships with local community organizations such as chambers of commerce and tourism boards, as well as local community leaders and influencers.
Attend various community functions for lead generation.
Develop and implement programs and activities in conjunction with our marketing team, which increase and retain licensees in the Preferred Guest Program, including, but not limited to, telephone sales campaigns, direct marketing programs, networking events, open-house events, and the like.
Attend industry events that foster relationships that are important to generate referrals and other business opportunities.
Attend departmental meetings as required to provide updates on sales and initiatives.
Follow-up on assigned sales leads in a timely manner
Daily business review: presentation, participation and collaboration with team
Possess key knowledge of the overall market, competitor’s strengths and weaknesses, economic trends, supply and demand.
Live the brand and be an ambassador of the brand internally and externally.
Special projects or other duties as assigned.
Interpersonal Communication Skills – Builds quick, genuine connections and lasting relationships; communicates with poise, empathy, and engaging warmth; demonstrates a sincere appreciation for what uniquely motivates each person; and influences effectively by aligning individual needs and motivations with the hotel’s goals and overall success.
Leadership – Motivates and inspires the team with confidence and an outgoing; builds strong relationships, develops people and the organization, and earns buy-in by selling ideas rather than simply telling others what to do.
Results-oriented – Brings a strong sense of urgency and focus to achieving goals; holds oneself accountable for measurable outcomes, delegating effectively while maintaining ownership; and adapts quickly – adjusting priorities, approach, and resources to succeed in a changing environment.
Professionalism – Engages others with confident, tactful authority; remains calm and effective under pressure; thrives in fast-paced high-volume environments; and takes full accountability for decisions and outcomes.

Skills, Experience & Educational Requirements

Bachelor’s degree in marketing, business, communications or related field preferred.
Minimum of five years of sales experience required. Prior experience in private club industry is a plus.
Thorough sales expertise includes prospecting, pre-qualifying, asking insightful questions, delivering compelling presentations, actively listening, overcoming objections, clearly communicating the value proposition, negotiating effectively, and closing business.
Proficiency with Microsoft Office Suite (Word, Excel, Outlook, etc.)
Ability to multi-task in a fast-paced team environment.
Self-motivated team player with the ability to work independently.
Ability to meet stringent deadlines and work under pressure.
Ability to be on your feet for extended periods of time.
Present a professional appearance with a pleasant and mature demeanor.
Excellent written and oral communication skills.
Must be highly organized, efficient and detail oriented.
Must have excellent interpersonal/relationship skills.
Knowledge of local markets preferred.

This is a unique opportunity to help launch and grow La Bahia Hotel & Spa’s Preferred Guest Program, a distinctive lifestyle licensing initiative designed to expand market reach, deepen guest engagement, and maximize utilization of The Guesthouse. This role will play a pivotal part in building a high-touch sales and service strategy that supports long-term revenue growth and positions La Bahia Hotel & Spa for years of sustained prosperity.

DISCLOSURE TO JOB APPLICANTS PURSUANT TO THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

As part of your job application and the Company’s evaluation of your candidacy, the Company collects, receives, maintains, and uses the following types of Personal Information about you for the business purposes identified for each category:

CATEGORY EXAMPLES BUSINESS PURPOSE

Personal Identifiers

Name, alias, postal or mailing address, email address, telephone number, social security number, driver’s license or state identification card number, passport number

1. To comply with state and federal law and regulations requiring; employers to maintain certain records;

2. To evaluate your job application and candidacy for employment;

3. To obtain and verify background check and references; and

4. To communicate with you regarding your candidacy for employment.

Pre-Hire Information Job application, resume, background check results, job interview notes, and candidate evaluation records Same as above

Employment History

Information regarding prior job experience, positions held, names of prior supervisors, reference information, skills and when permitted by applicable law your salary history or expectations

Same as above

Education Information

Information from resumes regarding educational history; transcripts or records of degrees, vocational certifications, licenses obtained

Same as above

If you become employed by the Company, the Company will notify you of additional categories of Personal Information that it collects, receives, and maintains for business purposes.

Sales Manager

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