Vice President of Influencer Marketing
Newark, NJ, USA
About the job
A company is looking for a Vice President, Influencer Marketing & Paid Media.
Key Responsibilities
Evolve the long-term vision for influencer marketing and paid media, anticipating shifts in the creator economy and consumer behavior
Serve as a trusted advisor to C-level clients, leading high-stakes conversations and navigating complex challenges
Develop and deliver integrated influencer and paid media strategies aligned with broader marketing efforts
Required Qualifications
10+ years of experience in influencer marketing and paid media within a PR or integrated agency environment
Proven senior leadership experience in building and managing high-performing teams
Deep experience in developing integrated strategies that align with PR, social, and media disciplines
Solid operational and financial acumen, including experience with scoping and pricing
Strong point of view on influencer marketing, paid media, and the creator economy