Vice President of Influencer Marketing

VirtualVocations

Newark, NJ, USA

About the job

A company is looking for a Vice President, Influencer Marketing & Paid Media.

Key Responsibilities

Evolve the long-term vision for influencer marketing and paid media, anticipating shifts in the creator economy and consumer behavior

Serve as a trusted advisor to C-level clients, leading high-stakes conversations and navigating complex challenges

Develop and deliver integrated influencer and paid media strategies aligned with broader marketing efforts

Required Qualifications

10+ years of experience in influencer marketing and paid media within a PR or integrated agency environment

Proven senior leadership experience in building and managing high-performing teams

Deep experience in developing integrated strategies that align with PR, social, and media disciplines

Solid operational and financial acumen, including experience with scoping and pricing

Strong point of view on influencer marketing, paid media, and the creator economy