Events and Social Media Coordinator

Role Overview

Chi-Town Harley-Davidson is seeking a strategic and high-energy Events & Social Media Coordinator. This role is responsible for the end-to-end lifecycle of our dealership’s community engagement, focusing on two primary pillars: producing high-impact events that drive dealership foot traffic and managing a multi-platform digital presence that maintains brand relevance.

The ideal candidate is a proactive communicator who understands the Harley-Davidson lifestyle and can translate that passion into measurable growth through events, social media, and email marketing.

Primary Responsibilities

Events & Experiential Marketing

• Strategy & Planning: Develop and maintain a comprehensive annual events calendar designed to increase showroom traffic and foster customer loyalty.
• Execution: Lead the logistical coordination of all dealership events, including Bike Nights, seasonal Open Houses, charity rides, and workshops.
• Vendor Management: Source and coordinate with external partners, including catering, live entertainment, and local community influencers.
• Analysis: Track and report on event ROI, attendance metrics, and lead generation to refine future event strategies.

Social Media Management & Ideation

• Content Strategy: Plan and execute a daily content calendar across Facebook, Instagram, TikTok, and YouTube.
• Content Creation: Act as the primary "on-the-ground" creator—capturing high-quality photos and short-form video (Reels/TikToks) of new inventory, dealership culture, and event highlights.
• Creative Direction: While graphic design is outsourced, you will be responsible for submitting creative briefs and providing direction to ensure all digital assets align with the Harley-Davidson brand voice and dealership goals.
• Community Management: Monitor social channels to engage with followers, answer inquiries, and manage the dealership's online reputation.

Email Marketing

• Campaign Deployment: Direct the strategy and distribution of weekly email newsletters.
• Database Growth: Implement on-site and digital tactics to grow the dealership’s email subscriber list.
• Messaging: Draft professional, engaging copy for promotions, service reminders, and event invitations.

Qualifications & Skills

• Experience: 2+ years of professional experience in Marketing, Event Coordination, or Social Media Management.
• Digital Proficiency: Advanced knowledge of social media algorithms, trends, and platform-specific best practices.
• Creative Eye: Experience with basic video editing (CapCut, etc.) and mobile photography is required. While graphic design is outsourced, a background in design or experience using Canva/Adobe Suite is a significant plus.
• Professionalism: Exceptional written and verbal communication skills; ability to represent the dealership professionally to vendors and customers.
• Schedule: Must have the flexibility to work Saturdays and occasional evenings to support dealership events.

Application Requirements

To be considered for this position, applicants must submit:

• A current resume detailing relevant experience.
• A brief portfolio or "Look Book" featuring examples of previous work (e.g., social media posts, video content, event recaps, or writing samples).

Pay: $45,000.00 - $56,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Education:

• Associate (Preferred)

Experience:

• Events management: 1 year (Required)
• Social media marketing: 1 year (Required)

Work Location: In person