Influencer Marketing & Social Media Intern
Internship
Irvine, CA, US
About the job
Company Overview
ROXON Inc. is an outdoor gear brand specializing in innovative modular multitools and everyday carry (EDC) products. We combine functionality, design, and innovation to deliver high-quality gear trusted by outdoor enthusiasts and creators worldwide.
Position Summary
We are looking for a motivated and creative Influencer Marketing & Social Media Intern who is passionate about social media, content creation, and influencer marketing.
In this internship, you will support KOL/KOC collaborations, user-generated content (UGC) initiatives, and day-to-day social media operations. You will gain hands-on experience in how brands grow awareness and engagement through creators and digital content.
This role is ideal for students or recent graduates interested in brand marketing, social media, or content-driven growth.
Key Responsibilities
1. KOL / KOC Outreach Support & Collaboration Management
- Identify, research, and organize KOL/KOC profiles that align with the brand and target audience
- Support influencer outreach and communication, and build long-term relationships with influencers, creators, and content partners
- Manage the full collaboration process: outreach → negotiation → briefing → content delivery → performance tracking
- Track outreach volume, response rates, collaboration success rates, and ROI
2. Brand Ambassadors & UGC Support
- Assist in identifying potential brand ambassadors from existing customers or communities
- Collect, organize, and manage UGC content such as photos, videos, and testimonials
- Develop scalable UGC workflows (briefs, content guidelines, incentives, and usage rights)
- Curate and repurpose UGC content for ads, social media, website content, and email marketing
3. Social Media Account Management
- Manage and grow brand-owned social media accounts, including but not limited to Instagram, Facebook, YouTube, and TikTok
- Support content scheduling and publishing based on content calendars
- Assist with basic community engagement, including comment moderation and message organization
- Monitor performance metrics such as follower growth, engagement rate, reach, and conversions
4. Video Production & Content Creation
- Assist in creating short-form and basic long-form video content for social media and advertising
- Support basic video editing and content formatting
- Assist with using AI tools for background generation and content ideation
- Demonstrate basic proficiency in video editing tools
Qualifications
- Current student or recent graduate in Marketing, Communications, Media, Design, Film, or related fields
- Strong interest in social media, influencer marketing, and digital content
- Good communication skills and a willingness to learn
- Familiarity with at least one major social media platform
- Basic understanding of content trends and visual storytelling
Nice to Have (Not Required)
- Personal social media account management experience
- Interest in DTC brands, e-commerce, or UGC-driven marketing
- Experience or curiosity around AI tools for content creation
- Background in photography, videography, or creative fields
Job Type: Internship
Pay: $18.00 per hour
Expected hours: 10 – 15 per week
Work Location: In person