Marketing Associate

Company Description

Rookline is a growing golf and lifestyle brand built by people who live and breathe the game. Our focus is on creating modern, elevated golf apparel that feels just as natural off the course as it does on it. Inspired by real players and real moments, our products blend performance, comfort, and understated style.

We’re not a traditional sports brand — we’re building something more personal. Our team values creativity, authenticity, and collaboration. We move fast, think differently, and believe in ideas that connect with people who share our love for the game and its culture.

Joining our team means being part of a small, passionate group shaping the voice and visual identity of a brand from the ground up. If you’re energized by storytelling, brand building, and creating things that resonate with a community, you’ll fit right in.

Role Description

We’re looking for a proactive and creative Marketing Associate to support our growing marketing efforts. In this role, you’ll work closely with the Marketing Manager to help execute campaigns, manage content, and strengthen our brand presence across multiple channels. You’ll gain exposure to all aspects of startup marketing from digital campaigns to events and have the opportunity to make a real impact in a fast-paced, collaborative environment.

What You’ll Do

• Reports to the Marketing Manager
• Assist in the execution of marketing campaigns across digital, email, and social platforms.
• Help create/manage content for social media, email newsletters, and the company website.
• Monitor social media channels, track engagement, and suggest creative ways to grow our audience.
• Support marketing analytics by gathering data, preparing reports, and measuring campaign performance.
• Coordinate with internal teams and external partners to ensure timely delivery of materials and content.
• Maintain brand consistency across all marketing materials.
• Stay current with industry trends, tools, and competitor activity to help the team innovate and improve.

What We’re Looking For

• Bachelor’s degree in marketing, Communications, or a related field.
• 1–3 years of marketing experience (startup, agency, or in-house).
• Strong written and verbal communication skills with a creative edge.
• Highly organized with strong attention to detail and follow-through.
• Comfortable juggling multiple projects in a fast-moving environment.
• Familiarity with analytics tools (e.g., Canva, Google Analytics, Mailchimp, or Meta Business Suite).
• Hands-on experience with social media marketing, content creation and/or E-commerce is a big plus.

Bonus Points For

• Basic knowledge of SEO, paid ads, or influencer partnerships.
• Experience using CRM or marketing automation platforms (e.g., HubSpot, Klaviyo).
• Passion for golf and enthusiasm for the sport is a plus.
• Interest in learning and growing within a small, dynamic marketing team.

Why You’ll Love Working Here

• A creative, startup-style environment where your ideas actually shape the brand
• Hands-on experience across marketing, content, and community initiatives
• A collaborative, tight-knit team that values authenticity and individuality
• Opportunity to grow with a brand that’s redefining a classic sport for a new generation
• Perks that reflect our lifestyle — flexible work, product discounts, and the occasional tee time

Hybrid work environment with remote working schedule on Fridays.