Director of Marketing

Transcend is a ~$50M telehealth company focused on longevity, wellness, and human performance. Our mission is to help individuals achieve their maximum physical and cognitive potential through clinically grounded programs, best-in-class customer experience, and data-driven personalization.

We operate at the intersection of healthcare, performance, and technology, and we are building the next generation of compliant, scalable wellness and longevity platforms.

Role Overview

Transcend is seeking an experienced Director of Marketing to lead and scale all marketing functions across the business. This is a senior, hands-on leadership role reporting directly to the CEO.

The Director of Marketing will own marketing strategy and execution end-to-end, including demand generation, paid and organic media, content, influencer and affiliate marketing, and close alignment with sales performance. This individual will work directly with the CEO to establish growth targets, translate company objectives into executable marketing plans, and deliver measurable revenue impact.

This role requires a deep understanding of DTC wellness and telehealth, strong commercial instincts, and the ability to operate in a regulated environment while still moving fast.

Key Responsibilities

• Own and execute Transcend’s overall marketing strategy across digital, social, paid media, influencer/affiliate, and content channels

• Partner closely with the CEO to set growth targets, forecast demand, and align marketing strategy with revenue and sales goals

• Lead and optimize paid acquisition channels, including social, search, and emerging platforms, with a clear focus on CAC, LTV, and ROI

• Build and scale influencer, affiliate, and partner programs that drive qualified demand and long-term brand equity

• Leverage AI-driven tools and automation to accelerate customer acquisition, creative testing, personalization, and retention

• Oversee content strategy across owned and earned channels, ensuring consistent messaging, compliance, and brand voice

• Collaborate cross-functionally with sales, clinical, operations, and customer experience teams to ensure alignment and execution

• Establish reporting, dashboards, and performance metrics to track marketing effectiveness and continuously improve results

Required Qualifications

• Direct experience leading marketing and/or sales organizations within DTC wellness, longevity, HRT, peptides, or human performance

(Candidates from aesthetics, beauty, or skincare backgrounds will not be considered.)

• Demonstrated success scaling revenue in a DTC or telehealth environment with measurable results

• Expert-level proficiency using AI-driven marketing, growth, and automation tools for both paid and organic acquisition

• Strong background in sales management and sales operations, with a clear understanding of funnel performance and conversion optimization

• Deep experience with social media marketing, influencer and affiliate programs, and strategic partnerships

• Ability to operate effectively in regulated environments and work closely with legal and compliance teams

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred)

Compensation & Benefits

• Competitive base salary ($125,000–$150,000)

• Performance-based annual bonus

• Equity participation

• Full benefits package