Director of Corporate Marketing

Overview:

The Director of Corporate Marketing will lead the development and execution of strategies to promote and protect the Rain Bird brand. The Director will leverage a small direct staff, in addition to working collaboratively with marketing personnel embedded within strategic business units (SBUs), across the multiple markets Rain Bird serves, including professional landscape, golf, agriculture, DIY homeowners. The Director will ensure a cohesive and consistent brand presence, globally, to promote Rain Bird’s global leadership in irrigation, as well as the company’s long-standing commitment to The Intelligent Use of Water™. Along with the corporate marketing team, the Director will be responsible for Rain Bird’s digital marketing presence, both on the rainbird.com website and other digital media and social media platforms.

The ideal candidate will have a strong knowledge of current marketing methods and approaches (including technology stack), as well as a track record of successfully managing and enhancing the corporate marketing effort for a well-known brand. This individual will have the aptitude to develop, execute and manage marketing strategies and tactics that meet the needs of multiple external and internal clients. The ideal candidate will have demonstrated the ability to work in a matrix environment, using influencing skills to support and coordinate the needs of multiple business units. The selected candidate will be proactive, results oriented, customer oriented, an excellent communicator, and be able to coordinate, lead and manage multiple projects in a fast-paced environment. Responsibilities:

• Develop corporate-level marketing strategies and conduct brand-level campaigns.
• Coordinate cross-SBU marketing efforts.
• Serve as the high-level interface with our advertising and public relations agencies.
• Own and manage the look, feel and development of the Rain Bird website.
• Ensure Rain Bird’s marketing assets are well maintained.
• Maintain a corporate-level marketing calendar.
• Oversee public relations strategies.
• Develop and maintain a coordinated social media strategy across multiple customer channels.
• Build relationships with influencers, journalists and media outlets.
• Prepare and conduct training with marketing, engineering and others regarding Rain Bird’s branding, positioning and messaging platforms and tools.
• Coordinate media training for relevant staff (product managers, marketing managers and senior staff).
• Coordinate/manage cross-SBU trade shows (e.g., Irrigation Association Trade Show)
• Develop, cross-pollinate, and consolidate marketing vendors across SBUs.
• Maintain (and promote) the corporate graphics standards.
• Develop and report on marketing effectiveness metrics for all major marketing initiatives; demonstrate the ROI for the marketing spend.

Qualifications:

• Bachelor’s degree, with 8 to 10 plus years of experience leading a marketing organization.
• Demonstrated ability to develop and drive branding and marketing strategies for a well-known brand.
• Experience leading digital marketing strategies, including website, social media platforms, and digital asset management tools.
• Experience deploying, managing, optimizing and consolidating marketing technical tools (martech stack).
• Demonstrated success generating results in an environment with multiple clients.
• Experience managing external advertising agencies and other marketing vendors, including preparing calendars and budgets.
• Demonstrated ability to build and develop a team of direct reports.
• Excellent written, verbal and organizational skills.
• Self-motivated, team player, enthusiastic and creative.

DESIRABLE QUALIFICATIONS:* MBA with an emphasis in marketing.

• International business relations experience.
• An understanding of the building products markets, distribution channels, customer types and products.
• Ability to speak multiple languages.

Rain Bird is an equal opportunity employer