MARKETING & BRAND STRATEGIST

Company Description

Golden Gal Fine Jewelry is a luxury brand dedicated to making fine jewelry an accessible, everyday indulgence for women of all ages. Specializing in custom designs, bridal pieces, and fine gold, the brand offers collections crafted in solid 14kt and 18kt gold and diamonds. Customers value Golden Gal for its personalized, fashion-oriented approach with an educational, relationship-driven shopping experience. The company has a brick and mortar in Michigan, while also recently launching an e-commerce website.

Role Description

This part-time hybrid role as a Marketing & Brand Strategist requires working both remotely and on-site in West Bloomfield Township, MI. You will develop, execute, and manage marketing and branding strategies that align with the company’s vision. This includes driving traffic to both the physical and online storefront. Responsibilities include brand development, crafting marketing content based on KPI's, managing communication strategies, and ensuring consistency in brand messaging. Leading affiliate & micro-influencer collaborations, and engaging with customers to enhance the brand reputation are essential aspects of the role.

Qualifications

This role is not based on potential but requires proof of experience growing a luxury or premium brand.

• Thought leader in Social Media Strategy and Luxury Branding
• Driving campaigns in the online store & across social platforms
• Proven track record of marketing and scaling collections and/or services.
• Creativity mindset to enhance brand storytelling
• Experience in any of the following: fine jewelry, wellness, beauty, high-end retail, or related field.
• Preferred: Bachelor’s degree in Marketing, Communications, Fashion