Social Media and Marketing Architect

<Job Overview>
Ignite your passion for digital innovation as a Social Media and Marketing Architect! In this dynamic role, you will craft compelling social media strategies, elevate brand presence across multiple platforms, and harness the power of digital marketing tools to engage audiences worldwide. Your creative vision and analytical insights will drive impactful campaigns, foster meaningful relationships with followers, and position our brand at the forefront of the digital landscape. Join us to shape innovative marketing experiences that inspire, inform, and connect!

<Responsibilities>

• Develop and execute comprehensive social media marketing strategies that align with brand goals and target audiences.
• In-depth knowledge of website design, Canva, Wordpress, all social media platforms, and META ads.
• Responsible for providing data of what works and what doesn't work and crafting strategies based on the direction of the owner of the company.
• Manage social media accounts using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to refine marketing tactics.
• Optimize content for SEO by integrating relevant keywords through keyword research and web analytics tools like Google Analytics.
• Design eye-catching visuals using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance branding efforts.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Foster strong relationships with influencers, media outlets, and community partners through public relations efforts.
• Track campaign success with web analytics tools; prepare reports that highlight key insights and areas for improvement.
• Support e-commerce initiatives by creating compelling product visuals and promotional content that drive online sales.
• Create reports as needed.

<Qualifications>

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Knowledge of website design, canvas, Wordpress, social media, META ads, and data and how to present it.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Hands-on experience with social media management tools like Hootsuite and Buffer.
• Knowledge of SEO best practices, keyword research techniques, and web analytics platforms including Google Analytics.
• Skilled in content creation including photography, video editing, proofreading, and storytelling techniques.
• Familiarity with Facebook and Instagram Meta Advertising and other digital advertising platforms to execute targeted campaigns effectively.
• Strong relationship management skills to collaborate with influencers, partners, and internal teams seamlessly.
• Ability to analyze data from web analytics tools to inform strategic decisions and optimize marketing efforts.
• Excellent communication skills with a detail-oriented approach to proofreading and content refinement.

Job Types: Part-time, Contract

Pay: $21.00 - $29.00 per hour

Expected hours: 16 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in New Albany, OH 43054