Social Media Growth & Monetization Lead (Hands-On)

Job Summary

We are seeking a hands-on Social Media Growth & Monetization Lead to develop and execute strategies that expand reach, increase engagement, and—most importantly—drive measurable revenue across a multi-brand ecosystem that includes Eagle Eye Farm, All Things Sheared, and the personal brand of Kerri Harting.

This is not a content-only role. The ideal candidate brings a strong background in digital marketing, analytics, and paid social, and is equally comfortable executing and analyzing performance. This role owns growth outcomes, not just activity.

Key Responsibilities - Growth Strategy & Analytics (Core Focus)

• Develop and implement comprehensive social media strategies focused on growth, engagement, and monetization
• Analyze backend performance metrics across Instagram, TikTok, Facebook, email, and e-commerce platforms
• Identify trends, diagnose performance drops, and adjust strategy quickly
• Track and report on KPIs including reach, engagement, traffic, conversions, and revenue attribution

Content Creation & Execution (Hands-On Required)

• Create and manage compelling content including short-form video, photography, and graphics
• Personally post and manage daily content (reels, stories, captions)
• Test hooks, formats, CTAs, and platforms to identify what converts
• Ensure brand consistency, voice, and messaging across all digital channels
• Proofread all content for accuracy, tone, and alignment prior to publishing

Paid Social & Monetization

• Plan, launch, and optimize paid advertising campaigns (Meta/Facebook Ads and other platforms)
• Understand and track ROAS, CAC, and conversion funnels
• Turn high-performing organic content into paid campaigns
• Support e-commerce initiatives by aligning social strategy with online sales goals
• Assist with brand partnerships, influencer outreach, and collaboration opportunities

Community & Brand Engagement

• Engage with followers, partners, and collaborators to foster authentic community growth
• Support PR initiatives and ensure cohesive brand storytelling across platforms
• Conduct social listening and trend analysis to stay ahead of audience interests

Collaboration & Leadership

• Work closely with internal teams and content support (interns or contractors)
• Provide direction and feedback while remaining hands-on and execution-focused
• Bring structure, accountability, and momentum to the social media function

Success in This Role Will Be Measured By

• Growth in reach, followers, and engagement
• Increased traffic and conversions from social media
• Revenue directly attributed to social media efforts
• Clear insights into what content and campaigns drive results

Qualifications & Experience

• Proven experience in social media growth, digital marketing, or brand monetization
• Demonstrated success growing at least one brand or account (portfolio required)
• Strong understanding of analytics, performance tracking, and optimization
• Experience managing paid advertising campaigns (Meta Ads Manager or similar)
• Hands-on content creation skills (video, photography, graphics)
• Familiarity with tools such as Google Analytics, social media management platforms, and creative software (Adobe, Canva, CapCut, etc.)
• Understanding of SEO, social listening, influencer outreach, and e-commerce integration
• Comfortable working in a fast-paced, on-site creative environment (including filming with animals and live events)

Application Requirements (Required)

To be considered, applicants must include:

• 2 examples of brands or accounts you’ve helped grow (with specific results)
• One example of a paid or organic campaign and what it achieved
• A brief explanation of how you approach growth when reach or engagement stalls

Applications without this information will not be considered.

Why This Role Is Different

• Founder-led brands with built-in storytelling and visibility
• Multiple monetization streams (events, retail, e-commerce, personal brand)
• Creative freedom paired with real accountability
• Opportunity to build systems and scale impact—not just schedule posts

Hiring Process

This role includes a 90-day evaluation period focused on traction, performance, and measurable growth.

Job Type: Part-time

Pay: $30.00 - $40.00 per hour

Expected hours: 20 – 30 per week

Work Location: In person