Marketing/Social Media Manager
Full-time
Detroit, MI, US
$50k - $65k
About the job
Job Summary
We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media content and strategies that enhance brand presence , engage our audience, and drive traffic for an up and coming social media influencer as well as the company's businesses. This role requires a blend of creativity, analytical skills, and a passion for social media trends.
Responsibilities
- Develop and execute comprehensive social media strategies that align with goals.
- Manage day-to-day social media activities across various platforms including content creation, scheduling, and community engagement.
- Creating and curating high-quality content across photo, video, and written formats, including filming, editing, and post-production.
- Collaborating with team to ensure all content aligns with the brand voice and vision.
- Scheduling and publishing posts to maintain a consistent and on-brand presence across all channels.
- Monitoring and engaging with our social media community by responding to comments, messages, and mentions to foster relationships.
- Keeping up-to-date with social media trends, platform updates, and emerging technologies to identify opportunities for growth and innovation.
- Assisting in the planning and execution of seasonal campaigns, content shoots, and product launches.
- Analyze performance metrics to assess the effectiveness of social media initiatives and adjust strategies accordingly.
- Build and maintain relationships with influencers, partners, and customers to enhance brand visibility.
- Create visually appealing content using photography and software to support marketing initiatives.
Skills
- Proven experience in social media management and content creation.
- A strong understanding of Instagram, TikTok, Pinterest, and Facebook, as well as emerging platforms.
- Sales experience a must
- Excellent written communication skills with a creative flair for storytelling.
- A keen eye for aesthetics and attention to detail.
- Proficiency in social media management tools and analytics platforms.
- Excellent public relations skills with the ability to manage brand reputation effectively.
- Ability to stigmatise negative feedback while promoting positive interactions within the community.
- Strong relationship management skills to foster connections with audiences and stakeholders.
- Experience in social media marketing strategies that deliver measurable results.
- An eye for photography to produce high-quality visual content that resonates with target audiences.
Join us in shaping the brand's voice across digital platforms while driving engagement and growth through innovative social media strategies!
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Work Location: In person