Social Media Strategist
Full-time
Culver City, CA, USA
$90k - $120k
About the job
Social Media Strategist - Beauty & Wellness
Shape the Future of Waterless Beauty with Oliveda
At Oliveda , we’re redefining beauty through the power of waterless formulations and the unmatched potency of our olive tree–based skincare. As pioneers in clean, conscious, and high-performance beauty, our mission is to set a new standard for what skincare can be — deeply effective, sustainable, and transformative.
We are seeking a Social Media Strategist to help bring Oliveda’s story, science, and soul to life across digital platforms. If you are strategic, creative, data-driven, and passionate about beauty, wellness, and community-led brands, this role offers the opportunity to make a meaningful impact in a fast-growing global company.
What Makes Oliveda Unique?
We are not just “waterless beauty.”
We are tree-to-beauty , powered by 3,000-year-old olive tree skincare science .
Our formulations replace up to 70% industrial water with phytonutrient-rich antioxidants, delivering clinically proven results, long-term skin transformation, and a radically more sustainable approach to beauty.
Your Role
Develop, execute, and optimize Oliveda’s social media presence — combining creative storytelling, strategic planning, paid media execution, and performance analytics to grow brand awareness, engagement, and conversions across global audiences.
What You’ll Do
Social Media Strategy & Execution
- Support the development and execution of social content calendars and manage daily publishing across platforms including Instagram, TikTok, Facebook, X (Twitter), Threads, LinkedIn, Reddit, YouTube, and Pinterest , using tools such as Later.com .
- Create, manage, and optimize the social media calendar across all channels.
- Develop engaging content strategies using video, text, and imagery to grow and activate a highly engaged audience.
- Conduct competitive and industry research to identify trends, opportunities, and best practices.
Community Management & Brand Engagement
- Actively engage with followers by responding to comments, messages, and conversations across social platforms.
- Identify opportunities to positively influence brand perception and community trust .
- Respond to customer reviews on platforms such as Google, Trustpilot, BBB , and others.
- Follow up on customer issues using internal tools, ensuring clear documentation and exceptional customer service.
Paid Social & Influencer Collaboration
- Execute and optimize paid social media campaigns to support audience growth, lead generation, and conversions.
- Collaborate with influencers and content creators , ensuring all content aligns with Oliveda’s brand voice and creative guidelines.
- Communicate with partners and manage influencer timelines and deliverables.
Reporting & Analytics
- Create and maintain weekly and monthly KPI reports , including engagement, audience growth, traffic, and conversion metrics.
- Provide actionable insights and recommendations based on performance data.
- Monitor social activity across departments and regions to ensure brand consistency and best practices.
Email Marketing & Automation
- Create and manage an email marketing calendar designed to attract and nurture qualified audiences.
- Utilize marketing automation to improve engagement and increase conversions.
- Execute segmentation strategies and A/B testing (subject lines, content, visuals, offers).
- Proofread all email communications for clarity, grammar, and brand alignment.
What We’re Looking For
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in Social Media Marketing or a similar role.
- 3+ years of experience with paid social media advertising .
- Experience with video content creation and basic editing .
- Background in beauty, lifestyle, e-commerce, graphic design, or digital brands is a plus.
- Strong customer service and community management skills.
- Excellent communication, organizational, time-management, and problem-solving skills .
- Deep understanding of social media KPIs, analytics, SEO fundamentals, and buyer personas .
- Strong analytical skills, including experience with Excel and reporting tools .
- Ability to translate product knowledge into compelling digital storytelling.
Why Join Oliveda?
- Be part of a global, mission-driven beauty brand redefining the future of skincare.
- Work in a collaborative, fast-paced, and creative environment .
- Make a direct impact on brand growth, engagement, and performance .
- Opportunity for professional growth within a rapidly scaling company.
Job Details
- Job Title: Social Media Strategist
- Employment Type: Full-Time
- Location: Culver City - CA
- Compensation: $90,000 – $120,000 per year , based on experience
- Benefits: Medical, Dental, Vision, Life & Health Insurance, plus 401(k)