Senior Digital Marketing Specialist

UPPERCASE Designs is an electronics accessories brand focused on Apple devices. From AirPods cases to MacBook stands, we design functional products with a strong aesthetic point of view. As we continue to grow, we are looking for a Senior Digital Marketing Specialist to take ownership of key digital initiatives that drive brand awareness, engagement, and long-term brand growth.

This is a hands-on senior role for a creative marketer with deep experience in influencer marketing, user-generated content, and social media management.

Responsibilities

• Lead influencer marketing efforts, including prospecting, outreach, relationship management, product seeding, and collaboration execution
• Develop and manage influencer and creator partnerships that align with brand values and campaign objectives
• Source, curate, and manage high-quality user-generated content for use across social media, email marketing, and other digital channels
• Oversee day-to-day social media management, including content planning, caption writing, hashtag research, posting, and community engagement
• Create and manage monthly content calendars and schedule content using social media management tools
• Maintain and grow the online brand community by responding to comments, messages, and feedback across platforms
• Assist with and lead copywriting for product launches, social posts, and email marketing campaigns
• Support brand development initiatives and ensure consistent brand voice and visual identity across all digital touchpoints
• Stay current with digital marketing trends, platform updates, and best practices
• Take ownership of additional marketing responsibilities as needed

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• Extensive experience in digital marketing with a strong focus on influencer marketing, social media, and content-led campaigns
• Strong copywriting skills with the ability to write clear, engaging, and on-brand content
• Experience using graphic design tools such as Canva. Experience with Adobe Creative Suite is a plus
• Highly creative with a strong eye for design, storytelling, and creative marketing
• Experience working with user-generated content and creator-led campaigns
• Familiarity with AI tools for content creation such as ChatGPT or Midjourney is a plus
• Excellent written and verbal communication skills
• Strong organizational skills and ability to manage multiple priorities independently
• Experience with brand development is a strong plus

Work arrangement

• Hybrid role with 2 to 3 days per week in office

What we offer

• Competitive compensation package
• Health insurance and retirement plans
• Paid time off
• Opportunity to play a senior, hands-on role in building and scaling a growing brand

Pay: $70,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Work Location: Hybrid remote in Arcadia, CA 91006