Brand Strategy & Partnerships Manager

Company Overview:

Lila & Hayes is a growing lifestyle brand focused on elevated design, thoughtful storytelling, and meaningful brand relationships. As we scale, we are building a strong internal marketing and brand function that balances creativity with structure and long-term growth.

We are seeking a Brand Strategy, Partnerships & PR Manager to lead brand visibility, partnerships, press, and strategic initiatives that drive awareness and momentum for the brand.

Role Summary:

The Brand Strategy, Partnerships & PR Manager is responsible for shaping and executing the big-picture brand strategy through public relations, brand collaborations, partnerships, launches, and events.

This role is strategic but highly executional. You will own planning, outreach, coordination, and follow-through—ensuring that every partnership, campaign, and press opportunity supports long-term brand growth.

You will work closely with: The Creative Lead, Social Media and Branding rep, who owns all of the creative execution across social, email, and influencer content.

Public Relations & Brand Awareness

• Lead PR outreach and relationship management
• Manage press pitching, gifting, follow-ups, and coverage tracking
• Own brand storytelling and messaging for media opportunities
• Coordinate press assets, product samples, and timelines
• Track and report on press placements and brand exposure

Brand Partnerships & Collaborations

• Identify and develop strategic brand partnerships
• Manage collaboration planning, outreach, and execution
• Coordinate contracts, timelines, deliverables, and launches
• Ensure partnerships align with brand positioning and growth objectives

Influencer & Campaign Strategy (Strategic Oversight)

• Work closely with the Creative Lead to support influencer partnerships
• Align influencer and collaboration initiatives with broader brand campaigns
• Help guide campaign goals, timelines, and partner selection
• Ensure partnerships support both awareness and engagement goals

Launches, Events & Activations

• Plan and execute product launches, brand initiatives, and key moments
• Support planning and execution of events and pop-ups
• Coordinate timelines, partners, and promotional strategy
• Ensure launches are cohesive across PR, partnerships, and marketing channels

Photoshoots & Visual Asset Support

• Assist in planning and executing brand photoshoots in support of:
• Campaigns
• Partnerships
• PR initiatives
• Support photoshoot logistics, including:
• Shot lists and creative needs (in collaboration with the Creative Lead)
• Product and sample coordination
• Timeline and on-set support
• Ensure final assets are organized and delivered for marketing and PR use

Required Qualifications

• Bachelor’s degree in marketing, communications, public relations, or related field
• 2-4 years of professional experience in PR, brand strategy, partnerships, or marketing
• Experience working in-house at a brand or at a PR/marketing agency
• Strong written and verbal communication skills
• Highly organized with strong project management abilities
• Comfortable managing multiple initiatives simultaneously
• Confident working cross-functionally and with external partners

Ideal Candidate Profile

You are:

• Strategic but highly execution-focused
• Relationship-driven and comfortable with outreach
• Organized, proactive, and detail-oriented
• Confident managing timelines, partners, and deliverables
• Confident in tracking analytics and ROI
• Energized by building brand visibility and long-term growth

You thrive in roles where follow-through matters as much as ideas.