Senior Associate Brand Manager

Wells Enterprises is looking for a strategic & action-oriented Senior Associate Brand Manager to steward our Refreshment brands, including Trolli Gummi Pop, into their next era of growth. Reporting to the Brand Director, you will be responsible for the day-to-day management of the holistic Trolli business. This role requires a self-starter who thrives in autonomy, commands a mix of creative instincts and analytical prowess, and can inspire a diverse cross functional team to work together to achieve complex goals.

Responsibilities Include

• Brand Strategy & Positioning : Develop, collaborate, and implement brand strategies that grow Trolli Gummi Pop’s presence in frozen desserts.
• New Product Development : Partner with product managers, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria.
• Holistic General Management : Champion the bottom-line success of the brand, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.
• Consumer Insights & Trends : Strategically conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans.
• Marketing Campaigns & Activation : Lead an integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints.
• Sales, Retail, and E-Com Support : Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all.
• Performance Tracking & Optimization : Measure and analyze key performance indicators, leveraging findings to adjust strategies and meet business objectives.
• Partnership with Masterbrand Teams : Collaborate with Masterbrand teams across sister organizations (Ferrara, Ferrero) to execute strategically connected brand initiatives

Qualifications

• Bachelor’s degree required; MBA preferred.
• 2-3 years of relevant experience in brand management or related CPG roles. Preferably in the food & beverage industry.
• Strong understanding of brand building & delivering on consumer needs.
• Proven ability to execute successful marketing campaigns and product launches.
• Demonstrated analytical skills and experience in turning complex data sets into actionable insights.
• Strong leadership & communication skills, as well as the ability to influence and inspire.

Refreshment is an innovative, high growth category that is an innovation pillar for the Wells organization. Our team operates in a fast-paced work environment that requires a bias for action, an entrepreneurial mindset, and a willingness to ‘be real’ while working together to achieve our common goals. If this sounds like an environment you’ll thrive in, we look forward to hearing from you!

The base pay range for this position is $104,295 to $146,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

#LI-Hybrid