Business Marketing Manager Coral Gables, FL

Miami, US What are we looking for

The Business Marketing Manager located in Coral Gables, FL, is the regional leader responsible for ensuring the effective local execution of marketing strategies across the Americas markets. This role oversees a team of Marketing Coordinators, each managing a specific market (USA, Canada, LATAM, Brazil), and ensures alignment, efficiency, and consistency in the execution of HQ-driven strategies and initiatives.

As the head of local marketing implementation, the Business Marketing Manager will ensure that all plans, campaigns, and projects are executed correctly across the region, driving best practices, cross-market efficiencies, and timely delivery. In addition to leadership responsibilities, the role includes direct execution oversight in two U.S. regions, ensuring hands-on support and market insights.

This role is key for alignment with HQ CNA Marketing teams, acting as the liaison between HQ strategy and local execution, ensuring KPIs, campaigns, and initiatives are effectively translated into actionable plans for each market.

Key relations:

Reports to: Marketing Director America

Direct Manages: Marketing Coordinators (USA, Canada & Latam).

Collaborates with: Brand, Trade, Digital, Content, Events, Retail, GTM

Partners with: Brand, Trade, Digital, Content, Events, Retail, Sales What you will do

Duties and responsibilities Leadership & Team Management

• Lead, mentor, and manage a team of 5 Marketing Coordinators across the Americas, ensuring each market is effectively executing marketing initiatives aligned with HQ strategies and action plans and KPIS.
• Hold regular one-on-one and team meetings with coordinators to track progress, provide guidance, and ensure consistency and quality of execution.
• Foster collaboration and knowledge sharing across markets to generate efficiencies and best practices.
• Oversee performance tracking, reporting, and escalation of any execution challenges to HQ Marketing leadership.

Regional Marketing Strategy Implementation

• Ensure HQ CNA Marketing strategies, actions, and projects are effectively adapted and implemented in local markets.
• Serve as the main liaison between HQ Marketing teams and local markets, ensuring smooth communication, feedback collection, and reporting.
• Translate global marketing strategies into actionable local plans with clear objectives, deliverables, and KPIs.
• Ensure consistent brand messaging, standards, and activation across all markets.
• Oversee the Market Connection & Alignment activities performed by Marketing Coordinators, including: serving as the main marketing point of contact for their markets, coordinating regular calls with Regional Directors (RDs) and General Managers (GMs) to align on local needs, plans, and KPI performance, identifying business opportunities and challenges, delivering marketing support, tools, and activations, and ensuring alignment with HQ CNA and Global teams for proper adaptation and implementation of global strategies.
• Supervise the execution of local action plans by Marketing Coordinators, ensuring alignment with global business and brand goals. This includes overseeing regional needs, ensuring the development and execution of tools/resources across Trade, Digital Business, Loyalty,
• Retail, Digital & Content, and Events.
• Monitor retail development and execution in all markets, including key events, launches, and brand partnerships.
• Oversee and support the implementation of key programs such as Rockmasters, KB Influencer Program, and initiatives for Key Accounts.
• Ensure the development of market-specific marketing initiatives, including case studies, professional bios, and other localized content.
• Monitor and support coordinators in executing market-specific initiatives, ensuring high-quality implementation and alignment with overall objectives.

Hands-on Execution (U.S. Regions)

• Directly manage marketing execution in two U.S. regions, providing hands-on action for local campaigns, events, retail activations, and developing specific action plan for the region within marketing areas and KPIS (Retail, Trade, Digital, Content, Events, Key Projects and Brand partnerships) - As described in Regional Market implementation but specifically hands-on execution for two regions.

Cross-functional Collaboration & Reporting

• Act as the central point of contact for cross-functional collaboration between Retail, Trade, Digital & Content, Loyalty, Brand, and other marketing teams.
• Ensure timely reporting of project progress, KPIs, and campaign results to HQ and local stakeholders.
• Identify gaps, risks, or opportunities across markets and propose solutions to improve execution efficiency and effectiveness. What you need to succeed

Education and/or work experience

• Bachelor's degree in Marketing, Business, Communications or a related field.
• A master's degree is a plus.
• 7–10 years of experience in marketing, ideally with regional or multi-market responsibility ideally in a regional or national role within the U.S. market.
• Experience working in cross-functional teams and in matrix organizations.
• Knowledge of the U.S. retail or home/interior design sector is highly valued.

Competencies

• Proven experience managing cross-functional teams in a matrix organization.
• Strong project management, organizational, and execution skills.
• Strategic thinker with strong attention to detail and business-oriented mindset.
• Excellent communication, interpersonal, and leadership skills.
• Bilingual (English/Spanish) preferred.
• Willingness to travel up to 50% within the Americas region.

Roles and responsibilities may evolve based on business needs; additional duties may be assigned without prior notice or consentWhat we do offer

You will join a company:

• With an international mindset and presence in 100+ countries.
• With an amazing growth story, sustained by extraordinary innovation with products such as Silestone®, Dekton®, and Sensa by Cosentino®.
• In which you will be able to demonstrate your great sales set skills and grow your career in a challenging project.

Wage Range:

The Starting salary for this position is between $105K - $115K + Potential Bonus Award based on individual performance and Company performance, in accordance with the terms of the Company’s plan.

Factors that may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits:

The Company offers the following benefits for this position, subject to applicable eligibility requirements, including Medical, Dental, and Vision Insurance, Short-term and Long-term Disability and Basic Life and Supplemental Insurance. You will also be eligible to enroll in our 401(k) Retirement Plan, starting the first of the month.

Paid time off:

Vacation time will be accrued monthly and will be subject to change per the Company’s policy updates. 5 days of sick time. Full-time employees will receive 2 floating holidays to use each year. If hired after July 1, employees receive 1 floating holiday to use for that calendar year.

The compensation and benefits information are accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.About Cosentino

At COSENTINO, our purpose is to inspire People through innovative and sustainable spaces.

We are the world-leading producer of architectural and decorative surfaces. Our products are designed to provide innovative and functional solutions for either home and business spaces, such as Kitchen and Baths worktops, outdoor open spaces, facades, etc. Innovation, sustainability, functionality and beauty describe our value proposition to the different market stakeholders and end Clients. www.cosentino.com

With a presence in more than 100 Countries and 5 continents, our business keeps growing consistently in all the geographies. as well as career opportunities for Talented people like you.

Cosentino is an Equal Opportunity Employer/Affirmative Action Employer and Prohibits Discrimination and Harassment of Any Kind: Cosentino is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Cosentino are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Cosentino will not tolerate discrimination or harassment based on any of these characteristics.”

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