Social Media Growth & Community Manager (Cannabis / Dispensary)

a leading DC dispensary focused on premium products, education, and customer experience. We run a multi-account Instagram ecosystem and work with creators and local influencers. We’re hiring a growth-minded operator who can execute daily and scale performance through organic + influencer + paid ads.

The Role

You will run day-to-day social across multiple accounts, build creator relationships, and manage Meta ads (or coordinate them end-to-end). This is a KPI-driven role: growth, engagement, website clicks, and attributable leads.

Responsibilities

Organic Growth Execution

• Daily Stories + feed/Reels across multiple accounts (high output, brand-safe)
• Community engagement + DM conversion systems (no spam/bots)
• Weekly content strategy + posting calendar + performance iteration

Influencer + Creator Marketing

• Identify, outreach, and manage micro/mid-tier creators (500–250K followers)
• Negotiate deliverables, usage rights, timelines, and tracking (codes/links)
• Build a repeatable influencer pipeline + monthly collab plan
• Execute UGC programs (customer content prompts, creator whitelisting if applicable)

Paid Ads (Meta)

• Plan, launch, and optimize Meta campaigns (IG/FB)
• Audience strategy: retargeting, lookalikes, geo targeting, creative testing
• Manage budget pacing, A/B tests, creative iteration, and reporting
• Track results via UTMs + reporting dashboards (Ads Manager + GA4 or equivalent)

Reporting

• Weekly KPI report: growth, engagement, influencer performance, CPM/CPC/CTR/CPA (or lead metrics), website clicks, and learnings
• Maintain a simple tracker of deliverables and outcomes

Required Experience (Must-Haves)

• Proven track record growing brand accounts (show receipts)
• Proven influencer/creator marketing experience (pipeline + campaigns)
• Meta ads experience (Ads Manager, targeting, testing, optimization)
• Strong content judgment + copywriting + IG-native creative instincts
• Organized operator: calendars, trackers, and consistent execution

Nice-to-Haves

• Cannabis, nightlife, hospitality, or regulated industry marketing experience
• Video editing (CapCut/Adobe) + basic design (Canva)
• Experience with whitelisting/Spark Ads-style creator amplification (where allowed)
• GA4, UTMs, link tracking, and basic conversion tracking knowledge

Dealbreakers

• No bots, automation spam, impersonation, fake claims, or risky tactics that get accounts restricted.

Application Instructions (This is how you’ll filter hard)

Please submit:

• Resume
• Portfolio/links to accounts you’ve managed
• 2 screenshots:
• One showing follower growth (last 90 days) from an account you managed
• One showing a Meta ads dashboard result (any campaign: CPM/CPC/CTR/CPA or lead metric)
• A short written answer (5–8 sentences):

“Describe one organic growth win, one influencer campaign win, and one ads win—what you did and what changed.”

Job Type: Part-time

Pay: $18.00 - $25.00 per hour

Expected hours: 5 – 15 per week

Application Question(s):

• What is the largest account (followers) you’ve owned day-to-day? Link it.
• In the last 90 days, what growth did you drive (followers, reach, engagement)? Provide numbers.
• Describe your influencer process end-to-end (sourcing → outreach → deliverables → tracking).
• How do you ensure you don’t trigger IG restrictions when doing outreach/engagement?
• What tools do you use for editing, scheduling, and tracking performance?
• If engagement drops 30% week-over-week, what are your first 5 actions?
• Walk me through your daily workflow for posting + engagement in a 2-hour block.
• Show an example of a content calendar you’ve built (weekly or monthly).
• What’s your approach to converting DMs into customers without sounding salesy?
• What cannabis accounts have you run before? How did you avoid deletion?

Work Location: Hybrid remote in Washington, DC 20001