Director, Influencer
Full-time
New York, NY, USA
About the job
About Us CYLNDR Studios is known for modern content, powered by design. We believe that creativity is most powerful in the hands of thinkers and makers under one roof. Through the alchemy of design, production, content creation and influencer marketing, CYLNDR Studios transforms inspiration into tangible, effective solutions to build today's brands. We're a Cheil Worldwide company and we have locations out of NYC, LA, NC and now Toronto, Canada.
Employment Benefits
- Competitive salary
- Health dental, and vision insurance package
- Short term and long term disability
- Paid Parental Leave
- 401(k) plan with matching
- Flexible work schedule
- Unlimited PTO
- Holiday schedule plus summer & winter breaks
- Semi-annual team parties
- Weekly team social and/or skillshare sessions
- Paid Volunteer Time
About You You are the connective tissue between vision and execution. As Director, you lead the influencer practice — defining what great looks like, supporting client and team growth, and shaping how our work evolves. You steward the discipline through ambiguity, complexity, and change — and push it forward with intention.
This role sets the vision for how creators and brands connect through modern storytelling, ensuring the work is strategically sound, culturally relevant, and operationally strong. You bridge creative, client, and operational worlds — championing the team’s craft while keeping the business running smoothly.
What you’ll do You’ll set strategy, steer operations, and scale the team’s influence. You’ll:
- Own the influencer team structure, growth roadmap, and success metrics
- Oversee key client relationships and weigh in on new business, program design, and pricing
- Lead internal team development — from hiring and mentorship to process and accountability
- Drive clarity for how influencer work ladders to brand, performance, and culture
- Ensure excellence across campaigns — pushing quality while maintaining operational feasibility
- Forecast needs and growth opportunities based on team bandwidth, client demand, and market trends
- Represent influencer POVs internally and externally — helping position CYLNDR as a creative and strategic leader in the space
- Partner across creative, social, and account teams to integrate influencer seamlessly into brand narratives and campaign ecosystems
- Manage budgets and contracting in partnership with production, finance, and legal
- Lead innovation in measurement, reporting, and the use of our tech stack (CreatorIQ, Sprout Social, and beyond)
What makes you great at this You have a vision, and you are a culture-setter with creative, strategic, and operational range. You:
- Can see where things are going and help others get there with you
- Balance near-term delivery with long-term vision
- Bring clarity and cohesion to complex work — connecting people, platforms, and processes in ways that drive consistency and creativity
- Approach challenges with curiosity and openness — you ask questions, experiment with new ideas, and model a learning mindset for your team
- Make confident decisions, even when the brief isn’t clear
- Are someone your team turns to for support — and your clients trust with their brand
- Understand that leadership is equal parts clarity, trust, and follow-through
- Help others get excited about what influencer marketing can do — not by explaining, but by showing it through great work, thoughtful strategy, and strong instincts
- Have a teaching mentality — you coach through context, help others connect dots, and turn lessons into lasting improvements
- Thrive on collaboration, enjoy solving messy problems, and turn ambiguity into forward motion
Tools you’ll use Slack, Zoom, Google Workspace, Monday.com, CreatorIQ, Adobe Sign, ChatGPT, Abacus, Gemini
Salary Range Our estimated range for this role is $150K-200K Compensation packages are based on the skill level and experience each candidate brings to their role. We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. Our promotions are not limited to a specific time per year. Promotions are tied to performance.
Right To Work In The US You must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.
CYLNDR Studios is a place where everyone can grow. Studies have shown that marginalized communities such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
Hybrid Schedule We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule.