Digital Marketing Director (K-BOB Korean Street Food)

Digital Marketing Director – K-BOB Korean Street Food (Orlando, FL)

Full-Time | $70,000–$80,000 + Bonuses In-Person Role

A Message From the Owner (Please Read First)

Hey — my name is Giovanni Harris, and I’m the owner of K-BOB Korean Street Food here in Orlando.

I want to be very clear upfront, because we’ve received a lot of applications that aren’t the right fit.

I am not looking for someone from a marketing agency.

I am not looking for someone who only wants to manage freelancers or vendors.

I am not looking for someone who just wants a title on their resume.

I am looking for one hungry, creative, hands-on person who wants to grow inside a real, fast-growing restaurant brand.

K-BOB is growing quickly, and this role matters a lot to our business. The right person here won’t just “do marketing” — they’ll grow their skills, their confidence, and their career as K-BOB grows.

Who This Role Is REALLY For

This role is for someone who:

• Has real, hands-on experience with TikTok (not just theory or courses)
• Has experience with TikTok Lives (or is excited to run them consistently)
• Is comfortable being on camera themselves
• Isn’t scared to film in public, talk to customers, or show personality
• Likes learning, improving, and getting better every week
• Wants to grow as a person, not just build a resume
• Wants to work inside one growing company, not bounce between clients

If you read this and think:

“If I help this brand win, I win too.”

You’re probably the kind of person I want to talk to.

What This Job Is NOT

This role is not for you if:

• You only want to sit behind a laptop
• You don’t like being on camera
• You’re uncomfortable filming in a busy restaurant
• You only care about views and followers
• You want a slow, corporate environment
• You’re looking to juggle multiple clients

This job is hands-on, fast-paced, and very real.

About K-BOB

K-BOB is one of Orlando’s most exciting and fast-growing restaurant brands. We brought Korean street food to the city with high energy, bold flavors, and a fun doodle-themed aesthetic — and our content has reached millions online.

But our real focus is simple:

Getting people through the door to eat our food.

The Mission

Your #1 job:

Drive real foot traffic.

Views are not the goal.Followers are not the goal.Viral content is not the goal.

If your marketing brings real customers into the building, you’re winning.

What You’ll Do

You will own marketing strategy and execution, including:

• Post TikTok content daily (3x per day) with a heavy TikTok focus
• Film, edit, write, and post content yourself
• Build weekly campaigns that increase foot traffic and sales
• Create content that converts into real customers
• Run TikTok Lives 3x per week from inside the store
• Include games, giveaways, food, and behind-the-scenes during lives
• Repurpose livestream footage into daily content
• Coordinate influencer outreach, scheduling, and follow-ups
• Push hotel guest traffic through partnerships and creative strategies
• Work with local businesses and community partners
• Track marketing ROI and prepare weekly performance reports
• Lead weekly progress meetings to review what’s working and what’s not
• Capture and repurpose content from influencers, customers, and staff
• Support launches of new menu items, promotions, and themes
• Maintain the fun, high-energy, doodle-style K-BOB brand
• Execute all marketing initiatives within a defined monthly budget
• Make decisions that turn $1 into $10

This is a hands-on, high-output role, not a desk-only position.

We’re Looking for Someone Who

• Has 2–4+ years of real digital marketing experience
• Is strong with TikTok and short-form content
• Is comfortable filming, editing, posting, and planning daily content
• Can execute independently without constant direction
• Understands how to drive real foot traffic
• Is ROI-focused and data-driven
• Thrives in a fast-paced, in-person environment
• Is hungry for growth and wants to move up as the brand expands

Success Looks Like

• More customers coming in because of your marketing
• Consistent daily TikTok posting (3x/day)
• Strong, engaging TikTok Lives each week
• Increased hotel guest traffic
• Clear sales spikes tied to campaigns
• Positive ROI — all within budget

Compensation

$70,000–$80,000 + Bonuses

Application Questions

• Share your TikTok/Instagram portfolio or content examples
• Are you comfortable posting 3 TikToks per day?
• Describe a campaign that brought real customers into a business
• Do you have experience running TikTok Lives?
• Are you comfortable working within a defined monthly budget?
• Are you located in Orlando or willing to relocate?

Ready to Build Something Real?

Apply and tell us why you’d be a HELL YES hire for K-BOB.

We’re not just building a restaurant — we’re building a brand.

Pay: $70,000.00 - $80,000.00 per year

Work Location: In person