Lead Influencer and Content Marketing Manager

Public Veil

Full-time

New York (Remote)

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About the job

Company Description

Public Veil is a premium women's apparel brand dedicated to delivering elevated, obsessively-designed wardrobe staples at prices that are as close to cost as possible. By eliminating retail markups and middlemen, we focus on providing radically good clothing at shockingly low prices.

Role Description

We’re hiring a Lead Influencer & Content Marketing Manager to own influencer programs, content creation, and organic social execution across TikTok, Instagram, and our website. This is a hands-on role for someone who has style, has experience making content for fashion/beauty, understands performance, and has strong communication skills. This is not a strategy-only role. You will be executing daily. 

Responsibilities

Influencers & Creators

  • Own ShopMy (outreach, onboarding, tracking)
  • Manage all influencers end-to-end (outreach, contracts, briefs, planning)
  • Manage paid TikTok creators
  • Source, manage, and direct content interns

Content Creation & Direction

  • Develop content ideas and creative direction
  • Create TikTok and Instagram content
  • Create content for paid ads
  • Produce and shoot Apple-style, premium product videos
  • Use AI tools and CapCut for content creation
  • Enforce visual and tonal brand standards
  • Own organic TikTok and Instagram execution

Website & PDP Content

  • Own all website content (photoshoots, PDPs, callouts)
  • Hire and manage models and photographers for PDP shoots
  • Lead styling for PDP and brand content

Performance & Testing

  • Build systems to test, learn, and iterate (hooks, formats, creators)
  • Manage content and creator performance analysis
  • Track profitability by channel (spend, ROAS, returns)

Experience

  • 2+ years and strong content creation experience in fashion/beauty (AI tools, CapCut, photoshoots)
  • Hands-on experience managing creators and influencers
  • Experience creating paid social content
  • Strong understanding of what makes TikTok and short-form content perform, with experience directing creators, reviewing content, and iterating based on performance
  • Experience working with a DTC or e-commerce brand preferred

Skills & Traits

  • Strong communicator, highly organized, excellent follow-up
  • Strong sense of style and taste for on-brand content
  • Creative thinker with a steady flow of content ideas
  • Comfortable owning execution and learning from performance data
  • Scrappy, proactive, and comfortable moving fast

Location

Hybrid in office / remote - minimum 3 days in New York City office

Comp

$60,000 - $100,000 DOE

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