Marketing Manager, Tate Amer (Account Based Marketing)

Job Type: Exempt

Duration of role: Permanent

Number of Position: 1

Reporting to: Allison Nugent

Location: Columbia, MD

About Us

At Tate we are passionate about everything we do. As an independent brand operating within Kingspan Group, a global plc group of companies, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions and commercial office raised access floors, for over 60 years. With revenues of over $420m and growing, Tate plays a pivotal role in offering expertise in cutting edge design engineering in order to craft solutions, by working collaboratively with clients as a trusted partner.

Tate continues to grow and expand, operating multiple manufacturing and commercial sites across the US, Europe, the Middle East, Asia, and Australia. We are excited about our fresh, dynamic, and inclusive team of experts working on new innovations and forward-thinking designs, as we remain a market leading player within our industry. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact.

We are excited to potentially welcome you as part of our team as we continue to grow on a worldwide scale.

About the Role

The Marketing Manager will develop and execute Account-Based Marketing (ABM) strategies that deepen relationships with current key accounts and help establish Tate as the trusted partner of choice for future strategic customers. This role will partner closely with sales leadership to understand account goals, challenges, buying group dynamics, and growth opportunities, translating that insight into targeted campaigns, content, and engagement programs that drive measurable pipeline and revenue impact.

The ideal candidate brings experience in the data center industry and thrives in a fast-paced environment, with a strong focus on key account engagement, sales alignment, competitive awareness, and full lifecycle account nurturing.

What You’ll Do

Account-Based Marketing & Growth

• Develop ABM strategies for priority key accounts, tailoring plans to account needs, buying stages, and decision-maker journeys
• Build and execute multi-channel campaigns (email, content, digital, events, and direct engagement) to penetrate and expand key accounts
• Partner with sales leaders to align marketing strategy with account goals, pipeline
• Support development of strategic business cases and campaign plans for future high-value target accounts

Sales & Revenue Alignment

• Create tools, messaging, and account-enablement content that help sales teams build credibility, strengthen relationships, and win deals
• Support nurturing programs to advance existing relationships within accounts and re-engage dormant opportunities
• Participate in key account reviews to inform strategy and identify new opportunities

Insights & Market Intelligence

• Conduct competitive and market analysis to inform positioning, account strategy, and differentiation
• Monitor campaign performance, pipeline influence, and account engagement metrics, making data-driven decisions to optimize plans

Brand & Customer Engagement

• Maintain consistent, professional brand execution across all ABM activities
• Strengthen relationships with customers, partners, and influencers to support account growth

Additional Expectations

• Remain compliant with the Code of Conduct and Policies, including the Kingspan Group Compliance Policy.
• Ensure all duties related to product compliance are followed in accordance with the Product
• Compliance Policy, relevant laws, regulations, and market requirements.
• Be responsible for completing tasks to achieve compliance goals and meet the demands of the Compliance Management System.
• Raise concerns related to the Compliance Management System with a supervisor, manager, any member of the Leadership Team, or through the confidential whistleblower service.

What You’ll Bring

• BS in Marketing, Digital Marketing, or equivalent experience in a Marketing, Product, or Specifications role in the data center or construction industry.
• Minimum of 5 years in an agency or in-house marketing team.
• Experience executing campaigns via Salesforce.
• Excellent written and verbal communication skills.
• A positive, “can-do” attitude and the ability to collaborate as a flexible team player, including occasional travel as required.
• Leadership skills with the ability to effectively communicate and influence others.
• Excellent attention to detail.
• Self-starter with the ability to manage projects independently.
• Ability to support the Director of Marketing in a diverse and dynamic role requiring collaboration across teams, suppliers, and agencies.
• Strong time management and organizational skills, with flexibility and creativity.

What You’ll Get

• Pay range: $130,000 USD to $150,000 USD. This role is eligible for a discretionary bonus.
• *Career Scope and Advancement:*As we grow, new positions and career opportunities arise, offering accelerated paths for the right candidates, locally and globally.
• World of Wellness Philosophy: We empower you to take charge of your health and well-being. You’ll have access to a wide range of medical, dental, and vision benefits, along with personalized guidance from a “Health Advocate.” We also offer other supplemental options, including 401k, legal, disability, and theft insurance, to ensure your financial wellness.
• Corporate Social Responsibility: Through Planet Passionate we are determined to reduce our manufacturing carbon (CO2e) emissions to as close to zero as technically possible, together with halving carbon intensity in our primary supply chain. We are very involved in our community, and you will have ample opportunities to support us in creating a better world.
• Skills Development: Given the dynamic pace of our business and a strong collaborative environment, your new role will be diverse and multifaceted – allowing you to be more versatile and develop a broader skill set.
• Mentorship and development: At Tate, we don’t believe in hierarchy; we work together as one team for one common goal. You will have access and exposure to our senior leaders and experts for learning in your role, and additional mentorship for the future.
• Culture: We have a great team of culture, highly collaborative, supportive, and social skills. Together we innovate, collaborate, take ownership, and strive for excellence.

Stay connected with us on LinkedIn for insights into life at Tate. Join us in our mission to make a difference through exceptional solutions.

Tate Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to legally protected characteristics. We are committed to providing reasonable accommodations to qualified individuals with disabilities. Employment may be contingent upon completion of post-offer requirements in accordance with applicable law.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.