Manager, Advocacy & Influence, YSL Makeup

Job Title: Manager, Advocacy & Influence, YSL Beauty, L’Oréal LUXE

Division: L’OREAL Luxe

Location: NY, 10 Hudson Yards, New York, NY 10001

Reports To: Makeup Brand Engagement Lead, YSL Beauty, L’Oréal LUXE

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 15 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, KIEHL’S, URBAN DECAY, IT COSMETICS and YOUTH TO THE PEOPLE as well as lifestyle and couture brands such as RALPH LAUREN, MAISSON MARGIELA, AZZARO, VALENTINO, PRADA, MIU MIU, VIKTOR & ROLF AND MUGLER.

What You Will Do:

The YSL Beauty US Brand Engagement Team is looking for a strategic, creative and consumer centric marketer who is consistently on the pulse of trends and culture to help oversee advocacy and influence for makeup, supporting the Director of Brand Engagement.

As Makeup Manager, Brand Engagement, you will be responsible for executing creative influencer marketing activations for YSL Beauty makeup, building and fostering relationships through paid and earned touchpoints. As the A&I expert, you will be responsible for driving share of influence & brand love through a strategic mix of tactics that drive significant business impact.

With an eye for storytelling, edgy casting, and a strong creative vision, this person will embrace YSL’s spirit for breaking the rules and modernizing the brand’s luxury beauty approach A&I where the brand must break-through. Identifying rising cultural trends, relevant narratives, and emerging talent will be a critical aspect in this role.

A positive team player, this person will work in collaboration with brand teams to bring YSL’s important image-building efforts with relevant messaging to life in robust 360-perspectives, creating brand love at scale.

Job Duties and Accountabilities

The role will include (but is not limited to) the following responsibilities:

Paid Influencer Management:

• End to end management of all paid influencer campaigns in partnership with agency (campaign briefing, campaign execution, creator casting, brief casting, content review)
• Co-lead all advocacy boosting and any other asset needs for paid media inclusive of content trafficking, media performance + monitoring
• Support content team in developing creator-led assets for retailer.com
• Identify new and emerging influencer talent, while simultaneously maintaining and growing relationships with key influencers
• Oversee influencer negotiation/contracting and briefing with agency

Earned Influencer Management:

• Create tiered organic strategies across micros, mid-tier, macro influencers for both short and long-term partnerships
• End to end management of mailer/seeding strategy, including briefing, timeline, production, execution, reporting with different agency partners
• Support the creator event strategy to deliver unique brand experiences that build love and fuel advocacy
• Manage and liaise with agency/production company, leading all communications
• Partner & execute influencer engagement strategies with O+O team for key retailers

Other:

• Oversee competitive analysis to ensure the brand is positioned as a beauty leader
• Fluent in all influencer and social platform tools and reports such as: Traackr, SOI, Talkwalker, RivalIQ, etc. to analyze and share findings
• Adept in internal tools such as: Ironclad, MyMarket, Values Match, etc.
• Assist team with development of reports and presentations
• Analyze and share insights from the L’Oreal USA CDMO/COE reports that highlight influencer activity internally and externally

Key Challenges, Issues and Complexity

This individual is creative, culturally connected, observant, and has his/her/their pulse on what’s the best restaurant, the hottest travel destination, the trending Tik Tok video, etc.

This individual is excited to meet new people and build relationships with all stakeholders. This person should be highly skilled in "influence with impact" and managing critical communications with stakeholders.

Flexibility and adaptability are critical attributes of the ideal candidates, as the world of Communications changes by the minute. This person must bring a collaborative mentality to the Brand Engagement Team, with a mindset of team success in all activations throughout the organization.

This individual is a master at time management and prioritization, with the ability to anticipate challenges and generate solution and ideas.

What We Are Looking For:

Required Qualifications:

• College Degree
• 5+ years of experience in PR / Communications
• Clear understanding of social metrics
• Experience in influencer/VIP relations
• High level of organization, attention to detail and positive attitude.
• Passion for beauty, fragrance, trends, and storytelling
• Luxury and/or beauty experience preferred
• A natural relationship builder with the ability to work well with a network
• Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously
• Proven writing skills (technical and creative)
• Strong analytic skills in assessing ROI for impact of efforts

What’s In It For You:

• Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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