Publicity and Marketing Specialist

Job Summary:

Memor Museum, a museum specializing in the promotion and exhibition of Asian art and cultures, is seeking a skilled Publicity and Marketing Specialist to join the team. In this role, you will lead company publicity and promotional efforts through management of traditional and social media, PR, and advertising initiatives in coordination with appropriate staff personnel. You will collaborate closely with management to develop, present and implement high-level promotional plans and build or strengthen media relations between the company and local/national/international organizations as well as support start-up company development to ensure alignment with budgetary and resource goals and values. This position is on-site at our New York City office with occasional opportunity for remote work. Full professional working proficiency in Mandarin is preferred.

Publicity and Marketing Specialist Responsibilities:

Lead company publicity and promotional efforts through meticulous, detailed and budget-appropriate planning to ensure strong company presence in both traditional and social media landscapes prominent in the West and Asia/East Asia

• Oversee daily operation of company social media accounts and strengthen media presence through engaging proper advertising channels, media connections and influencer resources

Develop PR strategies, organize press events and manage press release distribution; serve as liaison between company and outside media, and lead staff training in proper PR conduct and interaction

• Develop and maintain media relations, including pitching, securing coverage and inviting to events
• Make the publicity and marketing budgets, ensuring ROI of all companies

Collaborate with other company departments to understand key publicity goals and project audiences through integrated, deep understanding of Asian international trends and New York local landscape to reach diverse groups

Conduct market research and analyze media coverage and trends to assess company media efficacy and present solutions to readjust

Oversee related staff members in allocating tasks and ensuring deadline adherence

Deliver results in a timely manner and respond to upper management with sense of urgency and appropriate follow-through

Required Qualifications & Skills

Minimum of a BS/BA and minimum 1-5 years overall experience in a Publicity or Marketing.

• Must have experience in social media operations in addition to traditional media and PR experience

Excellent communication, leadership and interpersonal skills to reach short and long-term goals in project success and annual company growth

Experience in leading a diverse and international team with broad and detailed perspectives on project scope and logistic implementation

General understanding of or experience in journalism, communications and/or advertising and sales, preferred

Work experiences or knowledge in the museum, entertainment or event planning industry, preferred

Work experiences or knowledge in start-up companies, preferred

Proficient in Mandarin, preferred

About the Museum

Memor Museum is a museum dedicated to sharing and presenting Asian cultures to the general public through special exhibitions, interactive cultural relic IPs and community-oriented events. Pioneering local and international museum experiences at the intersection of art, culture and technology on the Upper East Side.

Job Types: Full-time, Contract

Pay: $55,000.00 - $80,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person