Digital Media Creator

Position Overview

World Wrapps is seeking a Digital Media Creator to supports our digital marketing efforts with a focus on hands-on social media management, short-form content creation, influencer outreach, and email marketing/CRM execution. This role is ideal for a creative, detail-oriented individual with real experience creating and posting content on platforms such as Instagram and TikTok. The ideal candidate is comfortable working both independently and collaboratively, and enjoys bringing a brand to life through engaging, on-trend digital content.

Compensation and Benefits

• $23 per hour
• 30 - 40 hours per week
• Performance bonus up to 10% of annual salary.
• Mileage reimbursement for work-related travel between locations and content capture, in accordance with company policy.
• Up to 80 hours of paid time off (PTO) annually.
• Medical, dental, vision, and life insurance - Employer contribution based on 100% for the employee and 50% for employee dependents on the company’s base health plan.
• Retirement savings plan.

Key Responsibilities

Social Media Management

• Actively manage and publish content across Instagram, TikTok, Facebook, and LinkedIn.
• Plan and maintain a social media content calendar aligned with promotions and brand goals.
• Monitor engagement, comments, and direct messages; respond or escalate as

appropriate.

• Track and report basic performance metrics including engagement, reach, and follower growth.
• Identify, contact, and coordinate with local influencers and content creators to support brand awareness and promotional campaigns.

Content Creation

• Create short-form photo and video content for social platforms (in-store, food, team, and promotional content).
• Capture content on-site at World Wrapps locations as needed.
• Edit content using tools such as Canva, CapCut, Adobe Express, or native platform tools.
• Brainstorm creative concepts aligned with campaigns, trends, promotions, and brand voice.
• Ensure all content is on-brand and optimized for each platform.

Email Marketing and CRM

• Assist with building and executing email campaigns including promotions,

announcements, and customer journey communications.

• Support CRM segmentation and targeting strategies.
• Help manage email calendars and campaign timelines.
• Track and report email performance metrics such as open rates, click-through rates, and conversions.
• Support ongoing CRM initiatives focused on customer retention and engagement

Experience and Qualifications

• 1+ year of hands-on experience actively creating and posting content on Instagram, TikTok, and/or other short-form platforms (professional, freelance, or personal brand experience acceptable).
• Demonstrated experience producing short-form social media content.
• Experience using content creation and editing tools (e.g., Canva, CapCut, Adobe

Express, or similar).

• Experience with or familiarity using email marketing platforms and CRM tools preferred.
• Strong written communication skills and attention to detail.
• Highly organized, dependable, and able to manage multiple projects simultaneously.
• Creative mindset with an interest in food, hospitality, or lifestyle brands.
• Ability to work independently while collaborating with a broader marketing team.

Requirements

• Must be at least 18 years of age
• Ability to communicate effectively in English
• Valid driver’s license and reliable personal vehicle