Social Media Manager

• Posting Number:** 0603022
• Recruitment Type:** Open to All Applicants
• Position Title:** Social Media Manager
• Position Type:** Staff
• Benefits Status:** Benefits Eligible
• FLSA:** Non-Exempt
• Hiring Range:** $22.50-$25.42 per hour, plus excellent benefits.
• Location: **Tacoma, WA 98447.
• Department:** Marketing and Communications Office
• Posting Date:** 01/09/2026
• Closing Date:** When a sufficient number of qualified applicants have been identified.

Work Schedule Full-time, Monday-Friday, 8am-5pm.

Availability to work flexible hours, including many evenings and weekends, is required. Some remote work may be available.

General Description We are seeking a curious, self-motivated influencer and content producer who embraces opportunities and appreciates diverse perspectives. The ideal candidate is an early adopter with a passion for social media, who finds ways to boost the PLU brand through trending topics and has a workflow that reflects the pace of a vibrant college campus. This role calls for a big-picture understanding of the digital landscape and the creativity to develop strategies and campaigns across social media, video, and other online platforms.

This role requires a natural go-getter who can identify content opportunities without having to wait for an assignment. The ideal candidate will have an outgoing personality and enjoy meeting new people and sharing ideas. This individual should possess instincts for content that appreciate and celebrate PLU's commitment to diversity, equity, and inclusion (DEI), including the ability to build authentic relationships with students, faculty, staff, and community members from a wide range of backgrounds.

This position is responsible for managing the University's official social media presence across various platforms. The individual in the role contributes significantly to the mission of advancing the brand and achieving institutional goals. Reports to the Director of Digital Communications.

Essential Functions And Responsibilities

• The successful candidate will be a collaborator within Marketing and Communications, supporting departments and divisions across campus, with a focus on content that supports University goals, such as new student enrollment, student retention, brand awareness, alumni support, and fundraising.

**Content Creation & Strategy (Primary Focus)**

• Video Production: Lead the creation of engaging, accurate, innovative, and fun content, with a high volume of video work that can be completed on tight deadlines.
• Creative Short-Form Video: Focus on producing high-quality, platform-native short-form video content for primary platforms (Instagram Reels and YouTube Shorts).
• Trend Implementation: Identify, propose, and implement new social media opportunities, staying current with the latest industry trends and applying new media technology and best practices.
• Holistic Content View: Approach all projects with the understanding that content will be used across multiple channels (ie: YouTube, Instagram, Facebook, and LinkedIn) and span diverse audiences.
• Live Coverage: Attend and provide live digital coverage of University events (such as graduation, orientation, and occasional conferences & events). Availability to work flexible hours, including many evenings and weekends, is required.

**Social Media & Brand Management**

Channel Management: Manage official university social media channels.

Community Engagement: Monitor online conversations about the university and respond, when appropriate, t