Director of Marketing

Location: Remote(CA or WA preferred) / On-site Seattle Area(optional)

Department: Marketing

Reports To: CEO

Salary: Base salary starts at $120,000, total compensation up to $240,000 based on performance bonus.

Additional benefits: Healthcare with 80% premium covered by GLDN, flexible PTO, flexible schedule, generous employee discount, supplemental medical and parental leave after one year, access to 401k after one year

Overview

We are seeking a strategic and hands-on digital marketing leader to drive customer acquisition, and revenue growth for our DTC ecommerce brand. This role will oversee performance across both paid and organic channels.

About GLDN

GLDN is a modern jewelry brand built around meaningful personalization, ethical craftsmanship, and thoughtful storytelling. Our products celebrate personal connection, and our team is committed to creating experiences that turn customers into lifelong fans. We believe in beauty with purpose—and we’re building a company that reflects those values every step of the way.

Key Responsibilities

• Own the full-funnel acquisition strategy across paid and organic channels, including SEM, paid social, display, sponsored content, affiliate, influencer, and emerging platforms.
• Manage paid marketing budget to maximize return on ad spend.
• Identify and develop new acquisition opportunities such as content partnerships, affiliates, and brand collaborations.
• Conduct A/B testing on creative, landing pages, and audience targeting to optimize campaign performance.
• Monitor KPIs and manage acquisition metrics including CAC, ROAS, and LTV.
• Maintain and distribute weekly and monthly reports to track revenue, performance, and profitability.
• Analyze customer cohorts to uncover insights and improve targeting of high-value segments.

Requirements

• 10+ years of experience in digital performance marketing in a DTC ecommerce environment. Jewelry or luxury goods experience preferred.
• Proven track record managing paid media strategies, optimizing budgets, and reporting on campaign effectiveness.
• Hands-on experience with key marketing and analytics tools such as Shopify, GA4, Klaviyo, and others.
• Strong analytical skills with the ability to interpret data, generate insights, and translate them into actionable strategies.
• Experience working with creative teams and external partners to drive marketing outcomes.
• Excellent written and verbal communication skills.
• Proven track record of leading a team

Nice to Have

• Experience with loyalty programs or customer retention platforms
• Affiliate and influencer marketing program management
• Familiarity with creative testing frameworks and landing page optimization

Equal opportunity

At GLDN, we take a lot of things personally. and we like it that way! We are committed

to inclusion across race, gender, age, religion, identity, and experience, to name a few.

We believe that diversity, equity and inclusion isn’t only what’s ethically right- it’s what

works to create better ideas, a stronger team with deeper relationships, and the most

joy and delight. We honor and cherish our team, customers, and everyone else for

being their true, unique selves. People of all races, ages, identities, religions and other

diverse candidates are encouraged to apply!