Marketing & Partnerships Manager

Company Overview

Guard Dog Security is a fast-growing e-commerce/retail space company and is out to revolutionize how we buy personal security products. Our innovative brand is growing in presence and we're looking for key team members to further our mission. Careers at Guard Dog Security (Skyline USA) go beyond competitive pay and offer a fun and fast-paced environment. Individuals with high energy that are passionate about making a change will fit right in.

Summary

We are seeking a versatile, compliance-aware Marketing & Partnerships Manager to drive growth through both strategic collaborations and "owned" digital channels. This role requires a unique blend of relationship management and technical marketing execution. You will be responsible for managing our influencer ecosystem while simultaneously overseeing in-house functions like Email/SMS marketing and CRO. Additionally, you will serve as the primary point of contact for our specialized agency partners (SEO, Paid Ads, Video) to ensure a cohesive brand strategy.

Core Responsibilities

1. Strategic Partnerships & Influencers (Boss’s Priority)

• Identify, vet, and manage brand partnerships and influencer campaigns (UGC and Top-tier) aligned with personal safety.
• Negotiate contracts and deliverables while ensuring all content is brand-safe and ethical.
• Ensure 100% compliance with FTC disclosure requirements and safety-focused messaging.

2. In-House Channel Growth (Your Priority)

• Retention Marketing: Manage the end-to-end execution of Email and SMS marketing campaigns (segmentation, automation, and creative).
• Content & SEO: Create and manage the SEO content calendar, ensuring on-site copy is optimized for both search engines and conversions.
• Conversion Optimization (CRO): Monitor website performance and implement initiatives to improve user experience and sales velocity.
• Social & Community: Oversee organic social media presence and unique projects (e.g., Mascot project management).

3. Stakeholder & Agency Management

• Act as the "Internal Project Manager" for external stakeholders, including:
• SEO Agency (Technical)
• Paid Ads Freelancers/Agencies (Google, Meta, TikTok)
• Creative Partners (Video creation and display assets)
• Track campaign performance, ROI, and engagement metrics across all internal and external channels to report to leadership.

Requirements

• 3-5+ years of experience in marketing, with a focus on e-commerce (Shopify experience preferred).
• Proven track record in influencer marketing and partnership management.
• Hands-on experience with Email/SMS platforms (e.g., Klaviyo, Attentive) and Content Management Systems.
• Strong understanding of compliance: Experience with FTC guidelines and marketing regulated or "trust-based" products.
• Agency Management Skills: High level of organization and the ability to hold external partners accountable to KPIs.
• Data-Driven Mindset: Ability to analyze reports from various sources (GA4, Shopify, Ad Managers) to make strategic pivots.

Job Type: Full-time

Work Location: In person