Social Media Specialist

We’re looking for a talented Social Media Manager with proven experience in women's fashion and apparel to lead our brand’s online presence. You’ll create original content, manage campaigns, and build an engaged community that reflects the energy and style of our products.

If you know how to blend creativity with data, stay ahead of trends, and have an eye for fashion storytelling, this role is for you.

What You’ll Do

• Research fashion trends, audience preferences, and competitor strategies
• Develop and execute a social media plan that aligns with business and seasonal goals
• Create and publish daily content (text, images, reels, styling videos, behind-the-scenes looks) tailored to apparel audiences
• Monitor SEO and track social/web metrics to improve performance
• Engage with followers, answer questions, and manage customer feedback in a timely and professional way
• Partner with design, production, and sales teams to ensure brand consistency across campaigns
• Oversee the visual identity of our social accounts (Instagram, Facebook, TikTok, Shopify, etc.)
• Launch promotions, influencer partnerships, and community-building campaigns
• Stay up-to-date with social trends, platforms, and tools relevant to the fashion industry

What We’re Looking For

• Proven work experience as a Social Media Manager in fashion or apparel (required)
• Portfolio of past content/campaigns that show strong fashion-focused storytelling
• Hands-on experience with content management and social scheduling tools
• Excellent copywriting and visual storytelling skills with a fashion-forward perspective
• Ability to deliver creative content in text, photo, and video formats (including styling shoots and short-form video)
• Knowledge of SEO, analytics, and online marketing channels in retail/apparel
• Strong communication and multitasking skills
• Ability to balance creativity with data-driven decision-making

Compensation

• Based on experience and level of expertise in fashion/apparel marketing

If you live and breathe fashion, know how to build buzz, and are excited to shape how our apparel brand shows up online—and you have hands-on FashionGo and Faire platform experience—we’d love to hear from you.

Job Types: Full-time, Part-time

Pay: $20.00 - $35.00 per hour

Experience:

• Social media management: 3 years (Required)

Work Location: Hybrid remote in Leander, TX 78641