Marketing and Communications Officer

Who we are

My Possibilities (MP) is an innovative, mission-driven organization that serves adults with Intellectual and Developmental Disabilities (IDD), also known as Hugely Important People (HIPsters). We envision a world of inclusion, dignity, and opportunity for everyone. We believe people can do meaningful work, love their jobs, and enjoy life. If you are looking for a daily challenge, to make a huge impact, and to help define the future of disability inclusion, let’s talk!

Who we want

The  Resource Development Team at My Possibilities (MP) makes magic happen! As the Marketing and Communications Officer, you have the honor and privilege of telling the empowering story of who our HIPsters are and what they can do, through our strong and recognizable brand/voice. We are the link that connects them to the community by way of stories, showing the world how much they have to offer and how deserving they are of inclusion and opportunity. Success factors are predicated on a fastidious attention to detail and deadlines, strong written and verbal communication skills, ability to adapt to a fast-paced work environment, and a passion for serving our mission. HIPsters first in all decision-making, strategies, public relations/marketing plans, online communications, and events.  You demonstrate integrity, credibility, flexibility, and responsibility within all job aspects.

How you can add value

This role is a key member of the team. Through creative and innovative digital and print marketing, relationship management, and social media initiatives, you will enhance the MP brand and voice as a storyteller, providing education, advocacy, and support initiatives. You are the owner of MP’s overall digital marketing and communications strategic vision, ensuring we continue to make every day count for the HIPsters.

Essential functions

Digital and print marketing

• Work with MCM to develop and implement digital marketing strategies for MP that drive donors, funds, and awareness
• Ensure effective, branded marketing communications, including social media, online communications, and advertising
• Provide information by collecting, analyzing, and summarizing data and trends on social media and digital marketing efforts (i.e., Google Ads, Google Analytics, retargeting, etc.)
• Graphic design
• On-going and ad-hoc collateral creation – digital and print
• Assist MCM with MP website updates
• Photography and video needs, including content creation and editing
• Actively participate in the development and implementation of new and existing marketing campaigns and story telling
• Effectively communicate with all MP staff, HIPsters and their families, donors, and vendors
• Serve as an MP advocate and brand ambassador

Social Media

• Update, maintain, and engage in all MP social platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Stay up to date on industry trends for the creation of relevant content and growing audiences across all social channels
• Support the MCM in monitoring and enhancing online traffic through evaluating MP’s website and online presence
• Knowledge of social media trends and legal guidelines
• Build brand visibility and thought leadership in partnership with MCM

Communications

• Write engaging and effective online media content and respond to social media inquiries
• Creatively plan and execute promotional campaigns (i.e. story writing, videos, third-party opportunities)
• Effectively communicate and create partnerships with media outlets (i.e. press releases/sponsorships), third-party vendors, key stakeholders, and influencers
• Handle internal and external communications while maintaining consistent voice and messaging in line with the MP brand and Media Policy
• Research new outlets and opportunities to share MP’s story across a broader region

Team engagement

• Track effectiveness of communication through various social media platforms, documenting monthly/quarterly Key Performance Indicators (KPIs)
• Meet team goals as set by the Chief Development Officer and MCM
• Event support in tandem with the Resource Development Team
• Creation of internal meeting and external presentation slides for board meetings and other meetings
• Prepare agendas and action items for weekly RDT meetings
• Work with team to assure adequate supply of collateral materials and promotional items
• Oversee inventory of supplies and printed collateral and supplement as needed
• Other duties as assigned

Competencies (knowledge, skills, and abilities)

• Knowledge of photography/video, graphics, and website platform
• Ability to power through rigorous workload, quickly
• A strong work ethic and detail oriented
• Enthusiastic, positive, and energetic attitude throughout all job functions
• Strong interpersonal skills
• Excellent planning, time management, organization, and administrative skills are preferred
• Team player who can work independently and flexibly
• Maintain a mission-driven attitude in all tasks/projects

Non-essential functions

• This position requires communicating with HIPsters’ families about photo/video release projects; gathering information for public relations stories; scheduling public relations opportunities that tell the MP story

Minimum qualifications

• Education - Bachelor’s Degree or equivalent work experience in a related field, preferred
• Experience with photography/videography, collateral and web design, and digital/social media platforms
• Proficiency in the following technology/skills – APA writing style, social media platforms, Canva, Office 365, Microsoft Excel, PowerPoint, Teams, Word, Wordpress, email campaign tools (Mailchimp or Virtuous); experience with Virtuous or other CRM preferred
• Current driver’s license, acceptable driving record and valid car insurance required

Preferred qualifications

• Impeccable organizational skills
• High attention to detail and ability to manage multiple priorities and deadlines at a fast pace
• Polished verbal and written communication skills
• Ability to work collaboratively with all levels of staff, volunteers, Board members, donors, and prospective donors
• Knowledge or experience working with adults with Intellectual and Developmental Disabilities
• Clear understanding of digital marketing channels, tools and analytics
• Results-driven, focus on metrics that show growth in audiences and conversion of donors
• Experience managing and growing a variety of social media/digital platforms (including scheduling tools) and media outlets
• Understanding of SEO

Job Type: Full-time

Pay: $46,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person