MARKETING MANAGER

Bakery Bling

Oklahoma City, OK, US

$90k - $140k

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About the job

The Marketing Manager will lead and execute Bakery Bling’s marketing strategy across digital, social, and in-store channels. This role blends creativity, analytics, and brand storytelling to grow awareness, drive sales, and build a loyal customer community. The ideal candidate is hands-on, trend-savvy, and excited to bring a visually driven food brand to life.

Key Responsibilities

Brand & Strategy

  • Develop and manage Bakery Bling’s overall marketing strategy and brand voice
  • Ensure consistent branding across all platforms, packaging, and promotions
  • Identify growth opportunities through campaigns, partnerships, and promotions

Digital & Social Media

  • Plan, create, and manage content for social media platforms (Instagram, TikTok, Facebook, etc.)
  • Oversee photo/video content showcasing products, launches, and behind-the-scenes moments
  • Track performance metrics and optimize content for engagement and conversions

Campaigns & Promotions

  • Lead product launches, seasonal promotions, and limited-time offers
  • Coordinate influencer collaborations, giveaways, and brand partnerships
  • Support email, SMS, and loyalty marketing initiatives

Analytics & Performance

  • Monitor KPIs such as engagement, traffic, conversions, and ROI
  • Analyze customer insights and trends to guide future campaigns
  • Manage marketing budgets and vendor relationships

Collaboration

  • Work closely with operations, sales, and creative teams to align marketing with production capacity
  • Coordinate with designers, photographers, and external agencies as needed

Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
  • 3+ years of marketing experience, preferably in food, retail, or consumer brands
  • Strong understanding of social media, digital marketing, and content creation
  • Experience with marketing tools such as Meta Business Suite, Google Analytics, email platforms, etc.
  • Excellent communication, organization, and project management skills
  • Passion for food, design, and brand storytelling
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