Local Social Media Influencer

Job Summary
We are seeking a dynamic and creative Local Social Media Influencer to enhance our brand presence across various digital platforms. This role involves developing engaging content, managing social media campaigns, and fostering strong relationships with our online community. The ideal candidate will have a passion for digital marketing, a keen eye for design, and expertise in leveraging social media tools to drive brand awareness and engagement.

Duties

• Create compelling and visually appealing content including photos, videos, and graphics using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Manage and schedule posts across multiple social media platforms using tools like Hootsuite and Buffer.
• Conduct keyword research and utilize SEO strategies to optimize content visibility.
• Monitor social listening channels to gauge audience sentiment and gather insights for content improvement.
• Implement social media marketing strategies including Facebook Advertising and branding initiatives to increase followers and engagement.
• Analyze web analytics and Google Analytics data to assess campaign performance and refine marketing tactics.
• Engage with followers through comments, messages, and relationship management to foster community loyalty.
• Collaborate with the public relations team to ensure consistent messaging aligned with brand identity.
• Proofread all content before publishing to maintain high-quality standards.
• Stay updated on the latest trends in digital marketing, e-commerce, video editing, photography, and social media management.

Experience

• Proven experience in social media marketing, content creation, or digital marketing roles.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator), Adobe Creative Cloud applications, and video editing software.
• Familiarity with social media management tools such as Hootsuite, Buffer, or similar platforms.
• Knowledge of SEO best practices, Google Analytics, web analytics, and keyword research techniques.
• Experience with Facebook Advertising campaigns and e-commerce integration is a plus.
• Excellent communication skills with an eye for detail in proofreading and branding consistency.
• Ability to analyze data insights to inform strategic decisions in social media management. This position offers an exciting opportunity for a creative professional passionate about digital storytelling and brand growth through innovative social media strategies.

Pay: $17.00 - $18.00 per hour

Work Location: In person