Public Relations Manager (Luxury / Prestige Beauty & Fragrance)

About Fragrance Du Bois

Fragrance Du Bois is a global luxury fragrance house, renowned for exceptional craftsmanship, rare raw materials, and modern high perfumery. With distribution in 49 countries and an elevated presence across leading luxury retail partners worldwide, the brand continues to expand its footprint in the U.S. market.

As we accelerate growth across North America, we are hiring a Public Relations Manager who can elevate Fragrance Du Bois’ profile through world-class storytelling, powerful media relationships, and results-driven PR strategy.

 

The Role

We are specifically seeking an exceptional Public Relations Manager with existing relationships across top-tier U.S. beauty, fashion, and luxury media. We are looking for someone who is not simply "good at PR", but who has true credibility and the ability to drive real outcomes.

You will be responsible for building and executing a PR strategy that makes Fragrance Du Bois a must-know luxury fragrance brand in the U.S. — across editors, publications, tastemakers, stylists, culture leaders, and key opinion drivers. This role requires a strategic mind, a luxury sensibility, and an operator’s ability to deliver results.

Key Responsibilities

Strategic PR Leadership

• Develop and execute a national PR strategy to increase brand awareness, prestige positioning, and cultural relevance.
• Define messaging pillars and narrative frameworks aligned with brand identity, seasonal priorities, and retail expansion.
• Own the PR calendar in partnership with marketing, commercial, and leadership teams.

Elite Media Relations

• Build and maintain strong relationships with top-tier editors, journalists, producers, and writers across beauty, fashion, lifestyle, luxury, and culture.
• Secure high-impact editorial placements across digital, print, broadcast, podcasts, and emerging channels.
• Proactively pitch story angles that generate visibility beyond standard product placement.

Press & Brand Experience

• Manage press and influencer seeding programs with clear strategy, follow-through, and measurable ROI.
• Coordinate press appointments, editors’ meetings, fragrance discovery experiences, and brand moments in key markets.
• Support product launches, collaborations, awards, and key brand initiatives with a full communications plan.

Content & Messaging

• Write and oversee press releases, pitches, briefing documents, brand statements, founder/leadership bios, and talking points.
• Ensure messaging consistency across all PR, social, partnerships, and brand communications.

Crisis & Reputation Management

• Monitor media and sentiment; manage any reactive press inquiries with clarity and discretion.
• Create frameworks for issues management and reputation protection.

Performance & Reporting

• Track PR performance through measurable outputs (placements, reach, share-of-voice, sentiment, and commercial impact).
• Provide regular reporting to leadership with clear insights, wins, and strategic recommendations.

 

What You Bring

This role is for someone who has done this at the highest level.

Experience

• 5+ years of PR experience in luxury, beauty, fragrance, or fashion, with a proven record of top-tier editorial wins.
• Deep knowledge of the U.S. media ecosystem — and strong relationships at respected publications.

Relationships & Results

• Verified ability to secure placements in high-impact outlets (examples required).
• Strong network and credibility with editors, journalists, and tastemakers.
• Ability to build a brand into the cultural conversation — not just issue press releases.

Skills

• Exceptional writing, storytelling, and pitch creation ability.
• Strategic thinker with strong execution discipline.
• Highly organized, deadline-driven, and capable of managing multiple priorities simultaneously.
• Polished, confident communicator comfortable working directly with senior leadership.

Luxury Mindset

• You understand prestige — tone, detail, relevance, restraint, and excellence.
• You can create desire and elevate perception without relying on hype.

 

Why Join Fragrance Du Bois

• Join a fast-growing global luxury fragrance house with exceptional craftsmanship and a compelling story.
• Play a defining role in shaping the brand’s reputation and visibility in the U.S.
• Work directly with senior leadership, influencing strategy and major retail expansion initiatives.
• Competitive compensation + Benefits

NOTE: A CV must be attached in order to be considered for this role.